joi, ianuarie 11, 2007

the game killers



Axe deodorant has become the No. 1 brand in less than four years by promising to help men attract more women. This spring it created a promotion around a group it called Game killers — people who get in the way of a seduction, like a guy with a British accent who gets all the attention. The pitch is that Axe helps men stay cool in the face of the Game killers.
such a good idea, but a wrong feel about the art. poza color nu are ce cauta acolo.

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