miercuri, februarie 21, 2007

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Copy: Turn new money into old money. Our financial experts will create the perfect solution to help grow your wealth and maintain it for generations to come. For more information visit www.glacier.co.za

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art director: Jamie Mietz
Copywriter: Jonathan Commerford
i get the old money new money word game and also the new symbols of being in the money but there is something way off with this one. i mean it's smart, well done (where the fuck could they have found that wall paper for Christ sake) but it has no (what so ever) vavavavum. it's geeky. the copy is so long (for no reason) and made out of big chunks of wood. well, they can't all be winners!

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