who do you fight with?

Copy: It's lesson time. Sor. Vorapin Boxing Gym. (thaiboxings.com)

Agency: Lowe
Creative Directors: Suphon Khaotong, Kittinan Sawasdee
Art Directors: Porakit Tanwattana, Rotrob Ramkomut
Copywriter: Wesley Hsu

because coaches say that you should imagine you punch bag is an opponent. procesul invers se aplica atunci cand e vorba de un potential pericol. cool.

via adsoftheworld .