ideals

Copy: We fight every day for our extinction. We have a dream. A planet without endangered species and environments to be protected, where human beings have learnt to live together with nature. We dream of a world that will have no more need of us.

Agency: Y&R

Creative director: Alessandro Canale

Art director: Anna Di Cintio

Copywriter: Simone Bartolini

recunosc dormeam pe mine cand am citit textul prima data si ma pregateam sa fac un banc. m-am gandit totusi ca e imposibil sa fie atat de cascati incat sa uite o negatie. so if you replace we (care te cam lasa in ceata, care we?) cu WWF incepi sa intelegi. they wish for a world in which their actions are no longer needed. isn't that self destructive?