love all

every time the referee says “Quiet, please!” the first letters of the Schweppes Brand (SCHHHH…) appear on the screens of the MASTERS ARENA STADIUM

Agency: Street Life

Creative Director: Angel Gonzalez

Art Directors: Paco Luque/ Diego Guirao

Copywriter: Angel Gonzalez

i hate it because i like it so much and because i know it's the kind of idea that just hits you with no effort. snap and you have it. so, fuck off!