tide stuff

Agency: Saatchi & Saatchi

Creative Director: Audrey Heffenreuter

Copywriter: Jake Benjamin

Art Director: Mark Voehringer

Illustrator: Simon Danaher

later edit: this is the cannes grand prix winner. spots are surrounded: mayonnaise is overwhelmed by black nights, the ketchup stain is attacked by opposite players and the soy sauce stain is actually a bunch of thieves arrested by the cops.