Levi's mermaid

Brand: Levi Strauss/Levi's Lady Style

Agency: Bates

Creative Director: Ajay Thrivikraman

Art Director: Johannis McDonald

Copywriter: Johannis McDonald

Illustrator: Edwin Tang

the new modern story of the mermaid does involve growing of legs and love .... bur cuts out the prince. Levi's jeans are now the object of desire.