Agency: Calder Bateman
Creative Director: Kevin Barclay
Art director: John Halliday
Copywriter: Krystin Royan
go past the copy because only the copy can get it in this case. an idea which i hadn't seen before and i found it quite smart. well, it had been done before but only for a pitch as i found out via adsoftheworld .
Etichete: advertising, print
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