mothers against drunk driving

Copy: Don't make it a grad to forget.

Agency: Calder Bateman
Creative Director: Kevin Barclay
Art director: John Halliday
Copywriter: Krystin Royan

go past the copy because only the copy can get it in this case. an idea which i hadn't seen before and i found it quite smart. well, it had been done before but only for a pitch as i found out via adsoftheworld .