babies

Copy: A life cannot be thrown away. To save newborn babies from a horrible destiny, "Salvabebè – Salvamamme" gives women infos on anonymous childbirth and offers them complete medical, psychological and legal assistance to afford the situation. When prevention is not enough, hope is hanging on the telephone line. Salvabebè: 800 28 31 10*. Give us a call and we come on the spot with an incubator, throughout Lazio, 24 hours a day. In cooperation with Hospital "Policlinico Umberto I" – Università "Sapienza" di Roma.

Agency: Y&R

Creative director: Alessandro Canale

Art director: Anna Di Cintio

Copywriter: Mariano Lombardi

nu sunt prea sigura ca treducerea e inspirata. dar vizualul sigur e.