lakh

Copy: Over two lakh children live in places you can never imagine.

Agency: Everest Y&R

Creative Director: Prateek Bhardwaj

Art director: Santosh Walwaikar

Copywriter: Kartik Aiyar

eu de felul meu imi permit sa fiu curioasa. asa ca m-am intrebat unde e tara asta cu populatie lakh. pe wikipedia lakh se refera la o unitate de masura in nici un caz la oameni. picky me!

via theadmad.