so easy

Copy: So easy to handle.

Agency: Grey

Creative Directors: Claudiu Dobrita, Stefan Vasilachi

Art Director: Razvan Ludu

Copywriter: Oana Gheorghe

Photographer: Tudor Cuciuc

i can agree the drill is easy to handle, but a bottle with stuff in it? aaaahhhh, so the drill is so, so so easy to handle that you can concentrate you attention on things that are not that easy to handle. but wait, why would you put a bike in a bottle??? why'd you have to go and make things so complicated?