miercuri, februarie 28, 2007

been around the world




Copy: Getz diesel CRDI

Agency: Jotabequ Grey
Creative Director: Alberto Quirós
Art Director: Bayardo Zepeda
Illustrator: Bayardo Zepeda
Copywriter: Bayardo Zepeda


you leave with a full tank and you get to the end of your trip with it empty. very simple, no? isn't it a bit too much? nah, it's just envy talking.

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fiat stilo


Copy: Fiat Stilo with parking sensor.
this situation, as you can very well see, is one of the most common. that is why you need a parking sensor.

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little boy sausages




acum daca sunt facuti din little boys sau doar se numesc asa, nu stiu. guess?


Agency: FCB

Creative Director: James Mok

Art Director: Dave Brady

Copywriter: Craig Knowles

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foame


Copy: Real big burgers.

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oh, man!

i am going to be dreaming this picture:


print-ul imi aminteste de niste reclame de la Y&R pentru equal marriage. their point was that gay couples irritate each other just as much as straight couples do. thus, they’re normal. the tagline is: “Gay marriage is just like yours. Only gayer.”

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what's your fantasy?

this just made my day. to all the advocates of sex with a condom is just not that fun. maybe this is!

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sexy marge





Copy: Unstick your style.
ma intreb daca print-urile astea pot fi folosite in the real world. anywayz ma atinge la suflet copy-ul. maybe i'll buy it.

Etichete:

hello there

hello there!




hainele noi nu imi tin de cald si africa de sud is nowhere to be seen. so, hello there!
cum incepusem deja o zi prea frumoasa, toata lumea plange prin colturi la birou. i feel i should be as quiet as a mug. i am until the account decides he needs some stuff from me. " fa si tu acolo niste texte ca oricum nu le citeste nimeni!!!" m-am uitat la el suficient de urat cat sa se uite in pamant. it is good you appreciate my work! am sa stiu sa cer un salariu suficient de mare cat sa te doara, ca sa stii ca dai foarte multi bani ca eu sa scriu niste texte pe care nu le citeste nimeni.
si ce e mai rau e ca sunt si eu constienta ca nu le citeste nimeni. but (just like this blog) poate se impiedica cineva de ele. zic sa nu se loveasca!
i am again quiet as a mug.

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marţi, februarie 27, 2007

global warming



Copy: Global warming ready.

for diesel customers global warming just isn't a problem.

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yes, i am retarded


don't you just hate it cand se poarta discutii pe deasupra capului tau. sunt mandra si paranoica, treaba asta ma scoate din minti. da sunt curioasa, da vreau sa stiu tot, nu nu imi pasa ca e neinteresant VREAU SA STIU.

iar mi s-a dat cu firma in cap pentru un print de transelectrica - e avangardist. oh well, de-ar fi doar asta defectul lui!!
am vazut stealing beauty al lui bertoliucci si lock, stock and two smoking barrels. primul mi-a lasat un gust amar - e greu sa mai crezi in basme dupa ce ai descoperit ca mos craciun nu exista.
LS&TSB si-a poerdut tot farmecul dupa LOck, Stock and ... Six Stolen Diamonds. dupa snatch, revolver si crank jason statham is just not that interesting. the film has style, class, dark humor, plot twists and turns, and doesn't drag one bit. has excellent dialogue ( part of a conversation: They're armed. What was that? Armed? What do you mean armed? Armed with what? Err, bad breath, colorful language, feather duster... what do you think they're gonna be armed with? Guns, you tit!) and unusual camera work. oh yeah still liked it. not as much as snatch though.

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cooking




Copy: Why cook when you can create?

Agency: BBDO
Creative Directors: Stefan Vonderstein, Ralf Zilligen, Todd Tilford
Copywriters: Hans-Holger Pollack, Fiona Grace
i am beginning to appreciate a good picture when i see it.

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the haircare collection




and soon we'll be making houses out of hair and, yes a blouse for the dear departed brother who went to war. love the art in this one.


Agency: Grey Worldwide

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dacia habitat


scrisesem eu un post despre masinile care au invadat bucurestiul. un contur de dacia pe care il vedeam mereu - il observam mai ales noaptea cand ma intorceam din diverse cluburi. devenise amuzant sa vad daca autorul a ajuns si in coltul acela al orasului. bun si net-ul la ceva caci iata ce am gasit:

“Dream of a city where cars can fly; where cars are more important than anything else ... Cars are on the street, on the pavements, in the gardens, everywhere. A million cars is a sign of prosperity… life is not so bad. Dream of Bucharest.
Inspired by the situation in Bucharest with an ever growing number of cars, but also by the shape of Dacia 1300, the Romanian national car, Nancă has recently been drawing a childlike car contours all over the city of Bucharest. Nancă has used the graffiti technique (which some might find violent and destructive) as an attempt to raise attention to the unhealthy situation of the great number of automobiles as well as criticizing the growing consumerist attitude in his home town. His street car drawings are now developed into a more complex installation – the 12 car sculptures imitate the everyday scenario in Bucharest with blocked pavements making pedestrian traffic difficult. Though “Dream of Bucharest” is not the story of a nightmare but an artist’s gaze at the state of affairs.The drawings, photographs and the videos waiting to be discovered on the back of the cars are all inspired by the condition in Bucharest but also in other cities and situations."
so i have my sanity and a new blog on my favorite list.


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luni, februarie 26, 2007

disappearing acts






Agency: JWT
Creative Director: A. Francucci/F. Nobre/J. Linneu/M. D’Andrea/A. Soares
Copywriter: Romero Cavalcanti and Fernando Nobre
Art Director: Claudia Figita, Joao Linneu and Alexandre Soares
Photographer: Andre Faccioli


because it can disappear as easily as erasing a spot on a white piece of paper. I'm convinced.

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moon bear




Agency: Kempertrautmann
via visual folk. this time the copy is better than the art.

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the big smooch




Copy: hearing is believing on radio.
de adevarul acestei afirmatii suntem constienti dupa war of the worlds al lui orwell. ideea seriei de print-uri e pentru mine destul de clara. nici macar in limitele destul de stricte ale radioului (deja outdated means of communication) creativitatea nu cunoaste granite. creative b2b.

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over and over again






Copy: Retouching www.atelier-straumann.net
What our staff get up to after-hours.


Agency: Publicis
Creative Director: Markus Gut
Copywriter: Johannes Jost
Art Director: Ralph Halder


it has to hurt. to know that someone did the same thing six years ago, and then 4 and then 2. sometimes better. has to hurt. ok i got it: the switch is fun. in it's limits.

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hot


Agency: Shalmor Avnon Amichay / Young & Rubicam
Creative Director: Yoram Levi
Art Director: Gal Zakay

it works for the simple reason that it is impossible for someone to not have had that feeling. some like it and look for it. twisted ha?

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recording studio




Agency: CIA Comunicación

desigur ca a muncit extrem de mult copy-ul. saracul de el cata munca. d-aia e bine sa fii destept domle ca sa muncesti mai putin!! (si eficient).

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che magazine



Copy: Keep on dreaming of a better world.


cine mai are puterea de a visa in zilele astea crunt de reci?

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d&g


cred ca misiunea celor de la d&g este complicata. brieful lor vine cu cerinte de genul: sa fie hainele si cateva modele, sa fie extrem de frumos si/sau artistic, violentla extrem si in plus sa fie interzis. probabil ca primele se ofera atunci cand materialele sunt interzise in mai multe tari.


Etichete:

up to date

se face praf lumea/se face praf lumea/ lumea mea se face praf. bine, lucrurile nu stau chiar atat de rau doar ca pe langa nebunia de la metrou azi am ajuns intr-un sediu complet inghetat. inghetat rau. era frumos in schimb lacul si el inghetat. dar cum statul in bucatarie si in biroul accountului nu e recomandat cand ai chestii de facut bat tastele de la mine - adica din camaroiul unde sta creatia. vroiam doar sa imi exprim nemultumirea si revolta. atat.
o veste buna insa: only 10% - 15% of adults aged 17 to 35 don't like advertising, find it annoying and actively avoid it. asa zice mediaweek.

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duminică, februarie 25, 2007

the midlands

has this been a busy end of a week? indedeeeee it has. am iesit aseara la monoloagele vaginului in club a si apoi am fost cu gasca in rotterdam (amstedam da' mi-a placut cum l-a botezat artu'). ma asteptam sa vad in club a multe femei frustrate - d-alea cu privire de educatoare tanara care bate copii de-i usuca si poarta esarfa innodata pe gat ca tipele din reclamele de la always) but no dice. multa lume tanara, barbati care nu pareau stresati de discutiile despre bondarel. chiar interesant! din nefericire am ajuns cam tarziu ca m-am oprit la un magazin de zdrangabele in pasaj la universitate.
si azi am alergat ca o zuza ba in europa, ba in carrefour. asa ca a trecut timpul liber din saptamana asta fara sa fiu libera si nestresata. pe de alta parte mi-am luat sosetute colorate, zdrangabele si o sticla de vin rosu. i made the step - aveam ceva mustrari de constiinta (dupa ce ma apuc sa beau la domiciliu, o sa-mi iau si o pisica?).
m-am uitat la mrs. henderson presents cu un pahar in brate. i loved judi dench. ma gandesc ca as vrea sa fiu ca ea la aproape 80 de ani. o femeie care isi baga nasul peste tot, e plina de viata si pasiune.
n-am chef sa scriu ca am o dispozitie tulbure -adica dispozitia e tulbure dar nu suficient cat sa vreau sa scriu. nu prea am avut chef de vorbit cu mine. m-am gandit la ce a zis coercitiv despre bloguri si cat de sincere sunt. initial credeam ca ar fi interesant sa scriu despre mine, ce gandesc, ce fac - atunci cand am chef. dar acum cand ma trezesc ca mi se spune, stiam ca am citit pe blog parca am dubii. dar again, coercitiv - pe langa bancuri bune - mai spune si chestii destepte: who said there is something wrong with little white lies.
si acum ca am un inger sa ma vegheze nu mi se mai poate petrece nimic rau, nu? ridicam de pe jos si capcana de vise. am sa dorm linistita iar.
fecioarele sunt persoane organizate. cum mie imi zboara mintea din 30 in 30 de secunde la altceva am nevoie de putina ordine. imi dau seama ca imbatranesc - dupa cum spunea mr. hearst - dupa ticuri si tabieturi. am o suvita lasata sa creasca mai lunga decat restul parului pentru ca imi palce sa ma joc cu ea iar la capitolul tabieturi nici nu vreau sa incep. nu-mi place sa se schimbe nimic din ceea ce fac de obicei. ma trezesc evitand disperata situatiile in care ceva din programul meu pretios s-ar putea schimba. oare mai am nevoie de ochi daca nu ii folosesc sa vad si altceva decat lucrurile cu care m-am obisnuit?
azi am batut bucurestiul cu fotograful si tatal lui (adoptiv). mi-am adus aminte de acest detaliu cam dupa 20 de minute petrecute langa cei doi - langa la mine inseamna mai putin decat distanta sociala. ma amuza incapatanarea cu care fotograful ii spunea tatalui sau "taticule" - cumva tatal lui parea agasat si flatat in acelasi timp de acest comportament. la 29 de ani parca e dubios - si totusi e un gest de respect (asa zice fotograful) si de pretuire. apoi m-am gandit ca si eu ii spun tatalui meu "tati" dar ca asta e ceva obisnuit cand suntem acasa, intre noi - nu printre straini si de ceva vreme doar pentru ca stiu ca il amuza si ii da senzatia ca inca mai am 10 ani - nici eu nici el nu putem intoarce timpul, nici macar ignorand trecerea lui. sa nu fiu un strain? ma rog eu ma atasez mai greu de oameni! si nu-mi place sa stau in preajma familiilor fericite - de aproape 5 ani stau singura, chiar nu mai stiu cum e sa fii tot timpul langa cineva, familie sau nu. cred ca de asta mi-e asa de peste mana sa merg la matusa mea - sunt o casa incredibil de stransa, cel putin asa imi pare mie - si de asta am si refuzat invitatia fotografului la cina. as fi plecat cu un gol in stomac si d-astea am destul de des, chiar nu e nevoie sa le mai si caut.
see how many different shit? cum sa fac ordine in ele? noroc ca a venit scrisul la mine. cadou!
ma beau un pahar de vin si ascult fleetwood mac. azi e 25. a trecut dragobetele si vin martisoarele. year after year. n-am mai vazut o floare frumoasa de ani de zile. poate la vara am sa culeg cateva margarete.
zet nu mai exista. that is so sad - trist e ca am inceput sa ma uit in urma cu parere de rau; inca un lucru in care am pus viata fara rost. don't you just fell sorry for people who were fake and evil with no reason. chiar imi pare rau, am pierdut un model de viata - cred ca celui la si-ar musca mustata si ar rade incantat de sine daca ar citi asta. e pacat ca exista astfel de oameni - facuti pentru a fi mentori - care isi refuza singurul atu. un model prins cu pantalonii in vine, nu? poate ca au dreptate profii duri din filme: talentul nu e suficient, natura e darnica, noi suntem .... ? raspunsul cred ca ar trebui sa fie pasionati dar destul de des e doar interesati.
"e linistea ploii ce sugruma cuvantul si nelinistea frazei prea lungi
e copilul din tine ce-ar vrea sa retraiasca macar unele momente din basm"





repede, repede sa ne intoarcem toti la carapacele noastre de carton. repede, repede sa nu lasam un colt descoperit. hai sa fim eficienti! nici macar sa nu se mai intrezareasca faptul ca putem fi otherwise:



did you ever have thse moments? mi-am adus aminte ca saptamana asta am avut un heartstop. i had gone too far in my lifelessness. o fractiune de secunda in care nimic nu exista. si cele 30 de secunde in care imi recuceresc amintirile. selectiv. si asa o iau de la capat cu forte noi:

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sâmbătă, februarie 24, 2007

un strateg




Copy: Audi Q7 cu GPS. Lasa-te condus.
foarte inteligenta prezentare a beneficiului produsului.

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imagine



Copy: Imagine the beautiful things you can do with 200 minutes of airtime.

Agency: Shalmor Avnon Amichay / Young & Rubicam
Managing Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Yariv TwigCopywriter: Meital Shkedi
orange se straduieste sa vada intotdeauna lucrurile altfel. si sa iti puna imaginatia la contributie. one way or the other.

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vineri, februarie 23, 2007

smurfs



Copy: After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Agency: Leagas Delaney
the only issue that i would have with this insight is that from a big vehicle even wide awake people seem smaller. so?

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subway

Copy: Last year 3 fatalities and 986 injuries.

Copy: Last year 7 fatalities, 206 injuries.

Copy: London underground staff have the right to work free from the fear of violence.


Agency: saatchi

first prints i see for subway accidents prevention. i like the art work in them, the colors and the visual symbols are impressive.

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the comforts of modern life



Agency: JWT

initial am zis: what the flower on the wall? ce e cu pozele astea de getty transformate in print prin lipirea unui body copy si a unui headline. dar the extrarm (no relationship can blossom without it), the feather duster mobile (beat dust with hot air) and the elbow buddy (adjustable, portable,sensible) m-au lamurit. vodafone va face chiar orice sa te aiba alaturi.

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by night


Copy: Flash whatever Samsung ultrapuissant.


Agency: Leo Burnett
Creative Director: Michel Delauw/Jean-Paul Lefebvre
Art Director: Marie-Laure Cliquennois/Mathieu Dubray/ Grégory Ginterdaele
Copywriter: Grégory Ginterdaele/ Marie-Laure Cliquennois

aha, deci poza e facuta noaptea dar flash-ul e atat de puternic incat ai crede ca e zi. poze superbe, idee asa si asa...

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mars chilled




Copy: Mars chilled.

Agency: Colenso BBDO
Creatives: Richard Maddocks
Creative Director: Lisa Fedyszyn
Creative: Jonathan Mcmahon

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shampoo





Copy: cut by shampoo planet.
wow. these prints are weird and beautiful at the same time. the way associations are made in your head must be special to see this. and i don't think explaining it to the art was easy at all.

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suicidal kids




Copy: Chupa Chups. It's the end of the world without it.
Agency: Lowe Bull
Creative Director: Gareth Lessing
Art director: Adam Livesey
Copywriter: Matthew Brink
suicidal kids. ma rog e mai bine decat sa tipe ca niste apucati prin magazine.

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dove






ce intelege dove prin real beauty. eu in printurile astea vad niste femei care au fost frumoase tinere si care s-au pastrat (cum se spune la noi) - jos palaria, n-am ce zice. e frumusete reala pentru ca au doar lipgloss si fond de ten? ca au indraznit sa foloseasca in print-uri imaginile unor femei care, incredibil, au riduri si nu simt nevoia de a sari in fata bisturiului? e in atitudinea increzatoare?
fuck off. nici voi nici divele de photoshop nu aveti dreptul sa-mi spuneti ce este frumos.

Etichete:

get happy

ta-ta-ta-ta ... aseara in ars a fost iarasi petrecere. pe la 4 mr. hearst ne-a anuntat ca sarbatorim la restaurantul primavera din ploiesti, in haine de scandal arsul si pe el. n-aveam chef si recunosc la 5 ma visam deja spargand usa spre casa (arsul are jumatate din varsta mea, nu trebuie sa mearga la culcare devreme?). dar n-a fost sa fie asa ca .... am plecat cu moruzescu si tui-tui; pana la ploiesti am dormit ca urs' pe bancheta din spate (n-am mai dormit in masina cuiva de pe vremea cand inca mai conducea tata) si am ajuns in ploiesti la timp (mare greseala, noi nu respectam deadline-urile din principiu, cum adica sa fim punctuali?). asa ca ne-am decis sa run about town si sa facem un tur al orasului 10 years of ars adv. 101. am vazut toate sediile din oras, fiecare cu povestea lui si oameni care au lucrat odata la agentura si acum sunt sefi pe aici pe acolo (in firma e o vorba cum ca daca rezisti pe aici un-an doi, you are on your way to greener pastures).
ne-am intors la the big party. petrecerile astea devin un obicei - bun. oamenii sunt relaxati, glumesc, beau peste masura si asculta cea mai oribila muzica posibila (de la big in japan alphaville la los de rios macarena). si cu toate astea sunt amuzante.
la prima petrecere eram oarecum socata de ceea ce se petrecea si - sa nu uit la petrecerile astea se fac poze non-stop; pozele apar pe server in comune si doamne ce mistouri se fac pe seama lor - am cateva poze in care fata mea spune clar: "Please kill me or take me out of here!". but now i know better. seara trecuta am tabarat pe dj si l-am luat la intrebari cu butoanele, cu volumul, cu numarul de telefon .... am ajuns acasa pe la 4 dupa ce am ascultat pe drum spre bucuresti povestea lui apolodor, pinguinul din labrador. mesteru' are cea mai funky colectie de cd-uri. vai, vai/ se tine dupa mine scai ...
m-am tot intrebat de ce imi place sa muncesc aici. toata lumea are varsta mea (pe un picior) si nu sunt in nici un caz oameni de genul the glamourous world of advertising. dar pe de alta parte vin la munca relaxata (spre deosebire de zet unde veneam cu o dispozitie de carator de sare pentru spital de cardiologie sau de panconcept unde ma duceam dandu-mi pumni in cap - de aia m-am bagat in afaceri, if he can barely live with what the firm brings i can to, barely live that is). nu sunt brainstorminguri dar ideile vin din discutii la tigara, nu sunt bisericute (dar toata lumea stie si ce ai mancat la pranz), nu sunt presiuni si stress inutil and people help each other. so, yeah maybe this is why i like this place. don't get me wrong but for now life is good. don't even get me started on the list of things i hate here. in alta zi.
m-am chinuit sa gasesc bowling for soup - get happy (because somewhere aroud there they say go get your smile and get happy), but no dice so ... ha ha ha we have almost:


Bowling For Soup - Almost

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joi, februarie 22, 2007

evolutie


Copy: if you don't preserve nature by using low wattage bulbs, who will.
stiu eu, stiu eu!!! mama!

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the effect of sun


Copy: to see what happens if you don't protect yous skin every day hold this page up to the sun.
acelasi lucru se petrece daca te enervezi la munca, daca te enervezi in trafic, daca te enerveaza prietenii... nu crred ca exista suficient de multa crema pentru cate riduri potentiale sunt pe lumea asta.

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o scrisoare?

Copy: If you really want to touch someone, send them a letter.

Agency: M&C Saatchi
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman •
Photography: Christopher Tovo

via best .

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telefonica

Copy: The bestcall rates to Senegal and Germany.

Copy: The lowest call rates to Japan and China.
Copy: The lowest call rates to Sweden and Turkey.
da, nu au stat sa se screama prea mult. dar le-a iesit bine.

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honda


Copy: one of the first sensations of freedom you had was on two wheels.
am o obsesie pentru honda. si pentru cubul rubik.

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babies


Copy: A life cannot be thrown away. To save newborn babies from a horrible destiny, "Salvabebè – Salvamamme" gives women infos on anonymous childbirth and offers them complete medical, psychological and legal assistance to afford the situation. When prevention is not enough, hope is hanging on the telephone line. Salvabebè: 800 28 31 10*. Give us a call and we come on the spot with an incubator, throughout Lazio, 24 hours a day. In cooperation with Hospital "Policlinico Umberto I" – Università "Sapienza" di Roma.

Agency: Y&R
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Mariano Lombardi
nu sunt prea sigura ca treducerea e inspirata. dar vizualul sigur e.

Etichete:

haotic

"sinister rouge/ coming back for more/ to even the score" revengefull morning from bad religion
"mai presus de cuvinte" - nerostitele - coma. ploaia se tanguie si in ea si afara, ... am platit cu timp speranta intr-un alt fel de zi, .... sa ma vindece timpul ce n-a avut rabdare sa-l pierd ... pentru versurile astea de iarta lookul Reservoir Dogs, nu? mai aim rabdare trei minute ...
"would you give it all up to live again?" bad religion de nouveau si carlos fuentes care spune ca pentru a cunoaste pe cineva trebuie sa-l poti ghici. la inceput toti oamenii sunt nimeni. playlist matinal. cea mai buna investitie pe care am facut-o pana acum mp3 playerul asta.
ha, ha, ha this is the best life that i can have with the cards life handed me. satisfied?
ma intreb cand se lovesc de dezamagire, infrangere chiar toti oamenii se multumesc sa foloseasca cuvintele goale pe care le auzi din orice colt. cum mie imi plac cuvintele mi-ar placea sa pot personaliza chiar si suferinta. sa o vorbesc asa cum o simt.
it's sunny again outside. buna dimineata!

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miercuri, februarie 21, 2007

stand your ground


azi am baut o sticla de doi litri de cola, un ness si am luat vitamine (din alea pentru care sportivii sunt dati afara din concurs). so guess how i feel?
musai intr-o noapte care se anunta lunga sa ma uit la un film bun. so, presenting tonight green street hooligans, courtesy of her royal majesty and slang included.
starts peacefully and ends in tears. perfect use of - to me - perfectly unnecessary violence. pornesc de la a rezolva problema cantecului din bar - forever blowing bubbles - se pare o mica eurovizioana a brothers in arms.

Cockney Rejects _ forever blowing bubbles





The Stone Roses _ Waterfall




Dire Straits _ Brothers in arms




scena cu cartea de credit e pe bune. se numeste Chelsea grin and it is supposed to leave permanent scars.

as for the bud drinking yank, hmmm .... have you ever tasted bud? it's water .... don't see him drinking that much.

in spatele excesului de violenta si al aspectului putin eroic pe care il ia uneori filmul cred ca cel mai puternic sentiment pus la bataie e apartenenta la grup - the firm as they call it. you know, someone has your back covered, you are safe.

loved England the way it showed it and absolutely enjoyed the slang. don't have any clue if it is the real thing or simple and grace full fantasy.

yes, i am drinking some more coke as i write. yap, i will be up until forever, but i have the time ...

Etichete:

love all


every time the referee says “Quiet, please!” the first letters of the Schweppes Brand (SCHHHH…) appear on the screens of the MASTERS ARENA STADIUM

Agency: Street Life
Creative Director: Angel Gonzalez
Art Directors: Paco Luque/ Diego Guirao
Copywriter: Angel Gonzalez
i hate it because i like it so much and because i know it's the kind of idea that just hits you with no effort. snap and you have it. so, fuck off!

heinz hot



Agency: Leo Burnett
Creative Directors: Jean-Paul Lefebvre & Michel De Lauw
Art Director: Mathieu Dubray

that's how little dragons get big and destroy villages. with love affection and a lot of heinz.
envy is in the house.
via [a believer]

Etichete:

get close





Copy: Get close. With the Ultravid from Leica.

Agency: Advico Young & Rubicam
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
i like the art work in these ones. and the idea is good too. get close without sacrificing safety.

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good to know

Agency: Grey
Creative Director: Mounir Harfouche
Art director: Vipul Salvi
Copywriter: Vipul Salvi

Audi quattro: perfect grip on all grounds.
adica de aia au mai ramas neste colturi pe perete - ele reprezinta rotile masinii. hmmm ... smart!

Etichete:

put on your thinking cap



Agency: McCann Erickson
Creative Director: Manuel Cruz
Art directors: Paul Hughes, Wilfredo Fuentes
Copywriter: Roberto Anduray


seesh. i don't look good with a cap on!!! still very funny self promo.

Etichete:

buuu




Copy: Turn new money into old money. Our financial experts will create the perfect solution to help grow your wealth and maintain it for generations to come. For more information visit www.glacier.co.za

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art director: Jamie Mietz
Copywriter: Jonathan Commerford
i get the old money new money word game and also the new symbols of being in the money but there is something way off with this one. i mean it's smart, well done (where the fuck could they have found that wall paper for Christ sake) but it has no (what so ever) vavavavum. it's geeky. the copy is so long (for no reason) and made out of big chunks of wood. well, they can't all be winners!

Etichete:

courage


Copy: Encourage your children to do more sport.
BOLDBelgian Association for Obese Patients


Agency: LG&F
Creative Directors: Christophe Ghewy, Paul Wauters
Art Directors: Tim&Joeri
Copywriters: Tim&Joeri

pana mi-am rupt nasul i used to love to do that. neimportant. imi place pentru ca e un pic wicked (sau intr-adevar disperat) si mai ales imi place alegerea verbului a incuraja - care mie de la o vreme (multe filme americane) nu imi mai invoca decat imaginea majoretelor blonde care topaie si zbiara unduindu-se duios.

Etichete:

sibiu

we are in the news again . interex sibiu sa traiasca. oricum am inrosit orasul din cate se vede. i am so enthusiastic, prima mea lansare in stilul firmei. i feel like i belong here.
jesus ce zi hazoasa. tocmai a venit un curier sa lase niste scrisori si cum eram in bucatarie am raspuns si semnat pentru ele. reactia curierului (ea): ai grija sa nu uiti sa le dai parintilor!!! asa ca m-am dus intinsa la mamalia ...
un trecator scrie cu sufletul despre anii '90 si spune ca acum avem exact atata libertate cata putem cumpara. azi am cumparat o jumatate de ora de zambit la soarele minunat de afara, depasiri periculoase, natalie imbrulia si torn la maxim (cu centura de siguranta - se mai pune?), un geam deschis si vantul .... cam putin, nu?

Etichete:

past

buna dimineata kitty mica!



what a wonderful day today is!

Etichete:

preferences

mi-e dor de tim. mi-e dor de baiatul meu plin de tatuaje, cu cercel in sfarc si cei mai nevinovati ochi. cine mai da cu basca de pamant in fire? cine imi mai suporta cu un zambet ingaduitor fitele de tipa dura?
acest acces de amabilitate fata de unul dintre mitocanii nenorociti (aka ex) a fost pornit de un fapt cat se poate de simplu: vine ziua sefului nostru si mi s-au cerut idei originale de cadou. and since i am a thinker m-am pus pe gandit.
nu-mi aduc aminte de o zi de nastere mai frumoasa decat cea pe care am petrecut-o impreuna. am fost singuri la mine la camin - asta era o situatie destul de rara - and we goofed around all day - i miss perfect skipped school (situatie cu mult mai rara - fata serioasa eram eu). am mers la fantani, de la tricoul lui am inceput mania cu betty boop - nu cred ca a contat ce am facut ci faptul ca am fost impreuna. seara am iesit cu gasca in b52 si pentru ca puiu mic era obosit m-a carat in spate de acolo pana acasa. ma uit acum la pozele de atunci: aveam un zambet de aici pana in himalaya (in general nu-mi place sa mi se faca poze si am intotdeauna o figura destul de composed sau serious).
ii multumesc ca a tinut la mine suficient de mult incat sa vrea sa ma faca sa zambesc. si sper sa regizeze filmul care incepe ca dimineata zile la care ma gandesc. ar fi sigur o mise en scene interesanta.


as for our boss mr. hearst, will discover the metrosexual he keeps hidden deep inside (with a bit of help). this is what you get when a twat is in the game.

Etichete:

marţi, februarie 20, 2007

bifacid

this is the oldest one. Indian food and what it will do to you.

the fresh one where the WC symbols and the copy complete each other.
Copy: For stomachs on holiday.

Agency: Saatchi & Saatchi
Creative Director: Adam Kerj
Art Director: Nima Stillerud
Copywriter: Magnus Jakobsson

Etichete:

hitting the right bank note




Copy: Germany's historic monuments need help.
Donations: Account No. 30 55555


Agency: Ogilvy & Mather
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter: Peter Roemmelt
Art Director: Simon Oppmann

pe mine nu ma inspira sa donez dar mi se pare extrem de inteligenta (adica simpla) - you know that kind of simple when you sit and look at it like an idiot and just don't get it.

Etichete:

let buddha guide you




Copy: GPSOZ In-Car NavigationDirections from above.

http://www.gpsoz.com.au/

Agency: Leo Burnett

c'mon rub his belly!
the second one is ganesha .

Etichete:

let's get tanned



Agency: Young & Rubicam Brasil
Art Director: Rodrigo Butori
Copywriter: Átila Francucci

Etichete:

get into everywhere




Copy: Get into everywhere.

Agency: LOWE
Creative Director: Supon Khaotong, Kittinan Sawasdee
Copywriter: Wichian Thongsuksiri, Kittinan Sawasdee
Art Director: Wichian Thongsuksiri, Supon Khaotong
hai sa ducem aceasta idee mai departe. cum ar putea arata creierul unui om despachetat, flat as a carpet?

Etichete:

no. 2ism




"As soon as you become a slave to the rules, you're doing what everybody else does: when you do what everybody else does, you don't stand out. And if you don't stand out, you don't do advertising that gets attention."
i have read about this campaign in all the books about advertising i've read. william bernbach

Etichete:

luni, februarie 19, 2007

generator de gol

ca o masina de numarat bani care nu mai are ce numara sau o imprimanta ramasa fara cerneala. miscarea se face in gol, cu aceeasi acuratete, incrancenare, exactitate doar ca fara rezultate. ca sa ajungi unde si sa obtii ce? lorem ipsum, lorem ipsum solor site amet...
mom just called. as always this reduces me to a piece of shit. nici muzica suparata mai vanata decat mine cand sunt suparata nu ajuta. mi-e dor de ea. si as putea spune oricand ca vreau sa vina acasa. ca si tata vrea sa vina acasa. si asa e. dar la fel de adevarat e ca in doua saptamani ar incepe sa se certe iar pentru bani. lorem ipsum dolor site amet, lorem ipsum dolor site amet, lorem ipsum dolor site amet...
a cui e vina ca se iubesc si nu se potrivesc? undeva pe drum s-au strecurat intre ei resentimente. usor s-au strecurat intre noi toti resentimente. mama e barbatul casei, tata e abandonat de toti, dani e un mare ghinionist iar eu vreau sa fiu lasata in pace. nice family we are ha?
since i can remember her ambition and his everythin' criss lifestyle have caused sparks. si noi eram la mijloc. i found my way out. am taiat legaturile care m-au ridicat pentru ca acum nu imi mai sunt de folos. isn't that nice of me?
as always i know that other people are less fortunate, they have no one or the ones they have don't love them. but still, lorem ipsum....
cred ca si de aia eu si dani suntem asa de ciudati. ne judecam obiectiv - ar trebui sa ne asemanam dar parca suntem niste straini adusi la un loc de circumstante. si cand nu te astepti solidaritatea de nevoie se transforma. nu inteleg cum a ajuns sa fie un gest de iubire extrema sa ti se dea o suma de bani - asta ma intreaba mama mereu: ai nevoie de bani? nu femeie turbata ce esti nu am ca daca imi trimiti mie bani inseamna ca stai mai mult plecata. i don't want it and don't need it pentru ca m-ai invatat sa pescuiesc nu sa mananc pestele din traista.
numb ha? feel like drinking and bashing your head against a wall. no worries it's gonna pass. lorem ipsum dolor site amet, lorem ipsum dolor site amet, lorem ipsum dolor site amet, lorem ipsum dolor site amet..

Etichete: ,

cautam o axa


Copy: Winterfresh Polar Ice.


Agency: GrafittiBBDO, Bucharest, Romania
Creative Director: Ema Prisca
Art director: Cosmin Simionescu
Copywriter: Dan Stanescu

circula prin agentie un banc despre un fost angajat care a fost trimis de directorul de creatie sa caute axa de comunicare in biroul sefului - al doilea sertar de la stanga. omul nevinovat chiar s-a dus sa caute axa de comunicare. probabil ca si ei o cauta.

Etichete:

what is this pen to do?



Copy: Tere is always a better job on recruitireland.com
funky advertising. pare dezordonat si neorganizat but it is not so. cred ca e destul de complicat sa fii haotic on purpose.

Etichete:

cleavage and the brain




Copy: With extra powerful zoom.

Agency: Bates
Creative Directors: Radharani Mitra, Ravi Narain
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
come closer, closer. that is it, perfect! poate sa fie o idee destrul de veche dar e prima oara cand o vad intr-un print.

Etichete:

horses and daisies

doar pentru frumusetea imaginilor:


LLOYDS TSB



Lloyds TSB

Etichete:

jupiter



Copy: deaf aware week


Agency: The Jupiter Drawing Room

combinatia de texte si imagini este incredibila. invoca un sentiment si prind in in ramele unei imagini un moment cu o semnificatie opusa.

Etichete:

extra




Copy: When you can't brush.

Etichete:

nu conteaza de esti mic, daca te mai tai umpic


Copy: Help yourself.
o ciorbita de burta, va rog!!! pe site oamenii zic "the materials in this web site cannot and should not be used as a basis for diagnosis or choice of treatment" si atunci cum te ajuti?
yes, it did make the weird list.

Etichete:

XXXX




Copy: Castlemaine beer.

"... a delicious ale of the brightest amber, pleasant to taste, with a peculiarity of flavour not easily described and an aroma of an appetising nature by itself"
Brisbane Courier, 1878
australian beers and songs.

Etichete:

jerusalem

"Colaborarea de aproape 3 ani cu instituţii din sfera bugetară şi companii publice a condus la sedimentarea foarte clară a unei abordări instituţionale corecte şi coerente, lipsită de exagerările comerciale sau excesul de creativitate care riscă să devină periculos atunci când o agenţie de publicitate aplică aceleaşi reţete unui client din sfera comercială şi unei instituţii publice."
exces de creativitate esti tu cu frazele de 2 km cu tot. si nici periculoasa nu sunt ca nu am intrebat pe nimeni cum ajung la numarul 9.
azi papam piscoturi (yummy) si facem nimic ca e luni. aflam ce sunt alea mandals: sandals worn by men – frequently with socks. gata cu educatia pe ziua de azi ca strica.
cand rousseau spunea "man was born free but everywhere he is in chains" se nastea primul punker? in The Social Contract ( e buna si diriga din liceu la ceva, nu?) Rousseau spunea ceva de genul self-imposed laws based on the general will should be the means by which society functions. de studiat si discuit cu un om intelept.
later edit: azi papam piscoturi si facem revista sfecla. note to self: deschide mail-ul de office si apoi constata daca stai degeaba au ba.


Etichete:

duminică, februarie 18, 2007

waiting for somebody that can walk on water


"So, you see any land around here?
Nope, just water."

a part of a very strange conversation. just watched SLC Punk and totally loved it. the hole story of tribes, beliefs, reasons or lack of, growing up, loosing ... the world through Stevo's eyes is just like a piece of candy. the monologue about who started punk music, the bum scene, the stubborn floating car, the explanation of punk violence, the Porche scene, the 4.o destruction end.

some views on anarchy and what it really stands for - comments of a believer:

"anarchy was not meant to be a lack of order, but rather the reign of self-rule. people were expected to inherently have certain values within themselves that would prevent them from becoming murderers, rapists, and kidnappers. let me put it this way, if there were no police presence and you knew you could get away with it, would you murder someone? rape someone? kidnap someone? personally i can say even if there was nobody enforcing the laws against murder, rape, kidnapping i wouldn't do any of those things because of my own personal sense of right and wrong. that was the sort of thinking that anarchy was originally based on. granted in practice it rarely works, but neither does any other political system. how well does living in a capitalist republic work? is there order in the US? for serious."

from wikipedia - let me call it impartial definition:

Anarchy is the anarchist society, the stateless society of free people. Anarchism is the name of a political philosophy, or a generic term for a group of more-or-less related political philosophies, derived from the Greek an-archos ("without archons" or "without rulers"). Thus, "anarchism," in its most general meaning, is the belief that all forms of ruler ship are oppressive and should be abolished.
One who practices anarchy does not believe in political or moral authority, but may believe in voluntary leadership.
The rise of anarchism as a philosophical movement occurred in the late 18Th century, with its notion of freedom as being based upon political and economic self-rule. It was a reaction to the rise of the nation-state and large-scale industrial capitalism.
Although anarchists are unified in the rejection of the state, they differ about economic arrangements and possible rules that would prevail in a stateless society. On this issue anarchists differ widely, ranging from advocates of complete common ownership and distribution according to need, to supporters of private property and free market competition. For example, most forms of anarchism, such as that of anarcho-communism, not only seek rejection of the state, but also other systems which they perceive as authoritarian, which includes capitalism and private property.
When used by non-anarchists, the word "anarchy" connotes a lack of control and a chaotic environment. The association is so strong that some anti-statists prefer the term "anarchism". The word "anarchy", as most anarchists use it, does not imply chaos, nihilism, anomie or the total absence of rules, but rather an anti-authoritarian society that is based on voluntary association of free individuals in autonomous communities, operating on principles of mutual aid and self-governance.

Etichete:

trupa veche vs. vama

nu mai stiu daca era un banc sau o pilda, oricum the punch line era ca ambele parti implicate aveau dreptate. pana la urma cine are dreptate? incepe the contest. pro si contra:

Trupa Veche - Deci 20



Vama - Cartita



eu ma mai gandesc. trupa veche suna ca vama veche dar versurile lui chirila sunt impresionante. 0,5 + 0,5 = 2 mai nou.

Etichete:

mondegreens

special pentru elena. melodia e "don't go chasing waterfalls" (TLC) nu "don't go Jake to waterfalls".
uite cateva interpretari personale pentru massive attack - karmacoma:



oameni prinsi in fanteziile lor? serial killer and his victims? who's gonna be a bad girl tonight?

Etichete:

se prea poate

... ca fiinta firava in fusta mini care se plimba la 11.17 minute pe langa statia de taxi de la universitate sa fi fost eu. dupa zgomotul care ma insoteste in continuare se prea poate ca muzica din clubul in care mi-am petrecut noaptea sa fi fost data la maxim.
revenim la taxi - nu stiam unde e club embrio (viva!!! acum stiu), nici taximetristul nu stia asa ca solutia a fost sa-l caut eu a pied. nu era frig aseara si chiar aveam chef sa ma plimb, da!
reactia imediata la intrare: Dumnezeule am intrat intr-un vagin imens (putin respect nu strica - nu m-am sters pe picioare la intrare :D) si m-am unde sa ma asez. era frig, foarte frig si inauntru (oare asa e la toata lumea?). am ajuns - dupa 10 minute de acomodare si cascat ochii - sa imi para rau ca nu mi-am pus ochelarii de la inceput (acum e prea tarziu, e o dovada clara de lipsa de siguranta - ca, dans un club, ne va pas). in sfarsit descoperisem unde au plecat toate hainele care mi-au placut si pe care nu le-am cumparat din lipsa de bani. in afara de o farfuza, cu o fusta mai scurta decat a mea (ce tupeu) n-am vazut pe cineva care sa nu-mi placa. umblau brandurile pe acolo ca chinezii in metrou. mamos.
mamos era si meniul ca un curcubeu si bauturile. am vazut pe la altii ca eu am stat calma langa niste gin tonic.
ce n-am vazut poate in nici un club, oameni linistiti. nu relaxati ci linistiti. stateau in grupuletele lor si vorbeau sau glumeau. fara excese de bautura si spart de sticle pe la doua. chiar frumos. bine, altii ar spune ca oamenii astia nu stiu sa se distreze. de gustibus non est disputandum.
in schimb muzica mi s-a parut neinspirata. un mix interesant de bossa nova, cool jazz si vesuri de hit-uri pop (nu sunt un connaisseur, e posibil sa fi dat cu batul in balta). un fel de "mi-am pus cerceii in par si m-am urcat pe gard sa culeg mascarpone" . numai ca se auzea atat de bine si era imposibil de dansat. mai toata lumea se agita haotic si conversa. ciudat. in alte conditii n-as fi numit distractie sa se zbiere la mine si sa zbier timp de patru ore.
am senzatia ca ma voi intoarce acolo kicking and screaming because i complained all night long. but my friends know what's best for me. o sa mai mergem acolo.




Etichete:

sâmbătă, februarie 17, 2007

somn fara ratiune

ziua mea de lene s-a transformat fara sa vreau in zi de alergat. hai la banca (avem spatiu dar in continuare am o intrebare: Ce dracu vindem noi?), hai la cosmetica (n-o omori pe iulia: ce vina are ea ca te doare fiecare fir de par smuls pana la forma de sprancene de telenovelista?), ia si ceva de mancare (bataie, ghionturi in supermarket). asa ca ajunsa acasa nu mi-am mai dorit decat sa dorm. si evident ca a sunat telefonul ca sa ma trezeasca.
ce soir ne spargem in figuri in club. asa ca-mi pun cizmele de 5 milioane (nu m-am uitat sa vad cat sunt acum la reduceri ca nu-mi vreau raul), fusta in absenta si inca ceva pe mine ... si am plecat. dar, daca stau eu acasa si citesc o carte? sau daca dorm? hai sa mai dorm putin de tot....1 ora mica? tough choices.
relax, n-am plecat inca. ma uit pe blogurile mele de timp liber. m-am prins ca de pe bucharest republic imi place doar ce scrie un trecator. hmmm, that is why i didn't link to the other ones. ahamm. visual writer me likey. cuvinte de bumbac - corect, corect. and yepeeee (zise melcu') un test de personalitate. sa-l facem, sa-l facem (pe test, la ce va gandeati!!). da, ia sa sed eu stramb (pe canapea) si sa gandesc drept: care e treaba cu testele astea? adica am neaparat nevoie sa mi se spuna ca my dominant type of intelligence is the linguistic one? oricum pot sa trisez (in continuare facultatea e buna la un singur lucru: self delusion). chiar am nevoie sa stiu ce fel de cafea sunt (din aia care are nevoie de bursa!!!), care e numele meu italian, cat de fecioara sunt (43% - cum dracu' ca doar asta e zodia mea, alta n-am frate; pardon exista si un test in care poti afla ce zodie ar trebui sa fii - futui, zise printesa tot fecioara), ce tip de dulciuri sunt.... ok, cu calm. you have a problem that must be treated. cold turkey for you. ridica o carte de pe jos si inchide calculatorul. i command you to. errrrrr!! bye, bye rainbow!

Etichete:

vineri, februarie 16, 2007

muzici de vineri seara

cultivating a taste for the different:




"We wrote this song for Michael Jackson, but found he couldn't do the Moonwalk to it."







Emptiness is loneliness, and loneliness is/ Cleanliness/ And cleanliness is godliness, and god is empty just/ Like me


Despite all my rage I'm still just a rat in a cage/ Then someone will say what is lost can never be saved


Fleetwood Mac - Dreams (when the rain washes you clean....)





motivul pentru care in seara asta am ascultat muzica d-asta de suflet (pe alocuri negru) - landslide by fleetwood mac, preluat de smashing pumpkins. si dreams e furat! futui, zise printesa.

Etichete: , ,

impaled barbie




Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art director: Jamie Mietz
Copywriter: Jonathan Commerford

what did they do to Mr. potato head? and to poor barbie. never mind. they are from the Jupiter drawing room. the can do anything they want.

Etichete:

goat porn




Copy: Smoking is harmful to your breath. National Committee Against Tobacco
www.cnct.org

Agency: JWT
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi
just have a little patience. soon cats and pet iguanas will be in your mouth too.

Etichete:

targeted


Agency: Tapsa
Creative Director: Eduardo Martínez - Gil/ Sebastián Blezowski
Art director: Gabriel Mahler / Ernesto Soto
Copywriter: Ernesto Soto / Gabriel Mahler
posesorii de Kia sorento 4x4 sunt se pare singurii urmariti de acest billboard. good ridden for the rest of the drivers, no?

Etichete:

pentru pete cu capsa pusa



Copy: For unusually resistant stains.


Agency: Saatchi & Saatchi
Art Director: Johan H. Ohlson
Copywriter: Johan H. Ohlson, Zoltan Pinter
Photos: Adam Wlazly

Etichete:

roach coffins


Agency: 1861 United
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
a trail of roach coffins. I'm not the only one who finds it weird. scary ideas thinks so too.

Etichete:

around



i have seen them aroud and they come from ian hart copywriter.

Etichete:

lost items





doar pentru ca mi-au gasit cubul rubik.

Etichete:

www in izmene





Copy: Parx menswear is now online. www.parx.co.in


Agency: Dentsu Marcom

Creative Directors: Adrian Mendonza, Vivek Shinde

Creative Supervisor: Pramod Sharma


iata un loc in care nu m-as fi gandit vreodata sa caut www-ul. in izmene. desi, nu cred ca e o idee atat de rea. altii au gasit oua. mai vine si Pastele. eu zic ca e de cautat in izmene.

Etichete:

knorr fish cubes


Agency: JWT
Creative Director: Dave Ferrer
Art director: Joey Claronino
Copywriter: Jj Henson
envy is my game today.

Etichete:

ideals



Copy: We fight every day for our extinction. We have a dream. A planet without endangered species and environments to be protected, where human beings have learnt to live together with nature. We dream of a world that will have no more need of us.

Agency: Y&R
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Simone Bartolini
recunosc dormeam pe mine cand am citit textul prima data si ma pregateam sa fac un banc. m-am gandit totusi ca e imposibil sa fie atat de cascati incat sa uite o negatie. so if you replace we (care te cam lasa in ceata, care we?) cu WWF incepi sa intelegi. they wish for a world in which their actions are no longer needed. isn't that self destructive?

Etichete:

joi, februarie 15, 2007

some people will kill for their...

15 minutes of fame .



cele 15 minute de faima au fost prezise de Andy Warhol. care la inceput a fost advertising illustrator. inainte de pop art. daca spun ca advertisingul i-a fost muza nu sunt chiar asa departe de adevar, nu?

Etichete:

despre brand

a logo does not a brand make. asta cred ca e cartea lui wally olins - despre brand. nu-mi place sa fac recenzii (nu imi placea nici in facultate). daca vrei sa afli pune mana si citeste. asa nu mai apar reclame despre cartea citita de varul matusii tale in timp ce isi astepta randul pentru operatia de femur.
m-a surprins semnul de egalitate pus la un moment dat intre brand si identitate corporatista. teoretic brand-ul este inca asociat cu raftul supermarketului, e superficial, usor de luat in ras sau de dispretuit. identitate corporatista pe de alta parte suna gaunos si de lemn. in schimb un termen nou: reputatie pare mult mai integru. cam complicat, nu? cartea se numeste despre brand si totusi autorul constata ca brand=identitate corporatista=reputatie dar nu tocmai. mi s-au parut destul de interesante capitolele despre managementul brandului de servicii, sustinerea unui brand (in functie de patru vectori: produs, comportament, ambient sau experienta de brand si comunicare) si brandingul de tara.
si ceva ce n-am gasit in lovemarks (poate ca abia asteptam sa o citesc si aveam pretentii prea mari de la o carte cu poze):
"iubim brandurile pentru ca ne fac viata mai atragatoare si mai usoara si pentru ca, prin ele, ne definim pe noi insine. ne place combinatia lor complexa de functionalitate si emotie. ne place felul in care ne intregesc si ne exprima personalitatea. (chiar si o pereche de expadrile se pune deci) ne plac brandurile care ne ajuta sa spunem ceva despre noi insine. avem puterea de a face brandurile sa fie ce vrem noi si de a modela societatea in care traim" (sa construim deci victoria socialista, pardon democrata!!!)
inaltator, nu?
si pentru ca sunt la capitolul ce am mai citit, un scurt citat din cartea lui peter ackroyd (oribil tradusa in romana): "cafeaua asta e atat de neagra incat nu stiu daca ar trebui s-o beau sau sa ii dau o bursa!".

Etichete:

beyonce's wig



Copy: Sun block for hair.


via advertenze.
these ones successfully make the "oh my god that is weird" list.

Etichete:

repsol gas



Agency:Y&R Redcell
Creative Director: Tico Moraes
Art Director: Diogo Barreto
Copywriter: Catarina Graça
e o poveste frumoasa despre comoditate si avantajele existentei unui producator de energie care isi respecta clientii si promisiunile. bla, bla, bla...
i can feel some Romanian gas in the air.

Etichete:

love is all around


Un Sf> Valentin vare stie ce e siguranta.
Un Sf. Valentin care face bancuri (si nu arunca prosopul - in limba romana - in dragoste)


Un Sf. Valentin stupid.
via cherryflava.
world wide web (stupidity) fit for this time of the year:
03
02
01

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sapunul

Copy: A good product in the wrong place is a bad product.
don't care what they are advertising for. this is just plain funny.
via mad

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the good, the bad, the ugly and .... a toothbrush





Copy: You better keep ads out of your movies.

Agency: DDB
a TV station that doesn't live of the back of advertising? can that be? tooth fairy what is the status on my birthday wish?
via [24]

Etichete:

5% avans




Agency: Cohn & Jansen Ashley & Holmes
Client: Romstal Leasing
suntem din nou de vanzare la nivel national. cu doar 5% avans.

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miercuri, februarie 14, 2007

older history files




Hitler, Lenin and Mao. le-am vazut fetele in atatea print-uri incat acum chiar ii recunosc si intr-un stencil. yes, what a surprise - power sells.

Etichete:

history files






Copy: History in brief. History files.


Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Ema Prisca
Art director: Alina Zaharescu
Copywriter: Mihai Gongu


istoria pe scurt. de ceva vreme pe scurt nu mai are o conotatie negativa. prin urmare asta chiar nu ma deranjeaza. dar (i know i had to) in afara de gemeni si JFK sincer nu m-am prins despre ce eveniment din istorie e vorba. poate sa fie de la faptul ca sunt o inculta. sau de la faptul ca ideile nu au suficiente indicii vizuale. ar trebui sa stiu despre ce e vorba fara sa fie nevoie sa ma uit la titlul lucrarii, nu? pentru ca banuiesc eu ca print-ul nu apare cu nume cu tot ca sa se prinda tot omul.
ok. i decided. i like the old ones better.

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la zi

azi mi-am luat liber. aseara ma simteam atat de obosita (fara motiv pentru ca nu mi se pare ca muncesc prea mult sau mai mult decat altii) si cuvintele au iesit de la sine. sunt ferm convinsa ca seful crede ca am fost pe undeva la un interviu. adevarul e ca am fost la un interviu, pentru alta meserie. cea de vanzator. nu ca acum nu as vinde feeling-uri si senzatii, pareri si know-how (vorbe deci). sunt mandra proprietara a unui spatiu comercial in care vom vinde, din 1 martie, aaaaa...dap nu prea stim sigur ce. ceea ce fac eu acum se numeste o tampenie dar U have to be a bit (more or less) stupid to start something.
am iesit azi pe strada. de ceva vreme merg doar cu cartita. cand ma trezesc la iesirea din metrou inconjurata de oameni ma simt exact ca o cartita: confuza si ametita. ciudat e ca imi placea sa fiu printre oameni. things change.
i mean pana la urma urmei de ce ma ridic din pat in fiecare dimineata, dimineata dupa dimineata. as putea sa dorm for ever and ever and not wake up. cunosc dispozitia asta sumbra. e rezultatul a trei ore stresante. care au trecut si m-au consumat. maine o sa fiu ca noua si o sa ma mai gandesc la ce o sa vand. am zis.
ca rezultat al celor trei ore stresante am decis ca nu o sa mai port ceasul meu bestial de la police. asa ca mi-am reparat ceasul verde cu tapet. sunt extrem de mandra de mine. si daca ma mai apuca doruri extreme de ceasuri cu fite il schimb pe tapetat cu ceasul cu betty boop din state. am zis.
acum. ce sa vindem? ce sa vindem? oare ce sa vindem?

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marţi, februarie 13, 2007

coexisting

Copy: Where culinary and politics coexist.


Copy: Where education and war coexist.

Copy: Where fashion and protest coexist.

Copy: Where religion and politics coexist.


Agency: DDB Brazil
Creative Directors: Sérgio Valente, Julio Andery
Art director: Rodrigo Bombana
Copywriter: Edson Oda

Etichete:

negative definition



Copy: Too odd to describe.

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galaxy fm

Copy: Black people are the future of music.
Copy: Hard rock is the real cultural revolution.
Copy: I bless America for rock'n roll.


Agency: Lowe
Creative Director: Anna Maria Spiliotopoulou
Art Director: Gianna Polydouri
Copywriter: Nadia Santorinaiou

am senzatia ca dictatorii cu pricina se intorc in mormant.

Etichete:

i must get myself some




so, according to this print series sun glasses can help you cheat effectively and with no negative consequences. they do make those glasses for women too or is it men's exclusive?

via cool loking ads .

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cubik art



am mai postat despre cubul rubic si seria infinita de posibilitati pe care el o poate oferi. iata una din ele.

via space invaders.

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cine nu are nevoie de publicitate?




Careless Messaging Costs Lives: Share folders without harming wildlife.


Message Off-Line Contacts Careless Messaging Costs Lives: Make free PC to PC calls with no loss of life.


Message Off-Line Contacts


messangerul nostru cel de toate zilele are si el cateva spot-uri. ele se straduie sa fie haioase dar nu prea le iese. oare mai conteaza atunci cand produsul se vinde (pirateaza) de la sine?


Etichete:

blog wisdome

"different styles of posts appeal to different people". in afara de aceasta constatare de o maxima intelepciune post-ul asta e destul de accurate.
a list apart has an extended post about the same subject. writebetter .
another point of view somewhat more appealing to me: ten tips for writing a blog post .
what he had to say was so very interesting. making your blog a space for free conversation .
si dupa ce am facut aceasta activitate de research si am vazut cate minusuri are blogul meu m-am hatarit sa-l fac mare si frumos si faimos. nope.
as avea totusi nevoie de ajutor cu template-ul. dar ca de obicei if you want something done right you better do it yourself.

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rules for good blog writing style

Use descriptive headlines (and try to not make them boring or too plain, or too obvious, don't exaggerate the use of word games and caps lock typed shortcuts).
Write in "inverted-pyramid" style (get to the point at the beginning, elaborate in later paragraphs) (don't elaborate, how much patience do you have after reading the important information)
The first link is the one people click on, so make it the main link of your article. (and whenever they invent something new like that snap thingy use it on your blog, i don't like to know how many other people used the link because it makes the blog feel used - but that is just me!)
Reintroduce core ideas in longer posts. (don't do long posts, do long copy)
Use lists, images, tables and anything else that will make your articles easier to scan.
Use simple language if you're writing for a global audience.
Credit your sources. (remember to)
Mark updates and changes. (blog template, blog posts or all together?)
Spellcheck your posts and re-read them for clarity. (adevarat)

via tucows.

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lakh



Copy: Over two lakh children live in places you can never imagine.

Agency: Everest Y&R
Creative Director: Prateek Bhardwaj
Art director: Santosh Walwaikar
Copywriter: Kartik Aiyar
eu de felul meu imi permit sa fiu curioasa. asa ca m-am intrebat unde e tara asta cu populatie lakh. pe wikipedia lakh se refera la o unitate de masura in nici un caz la oameni. picky me!
via theadmad.

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luni, februarie 12, 2007

body coach



Copy: For a perfect body.


Agency: Duval Guillaume

Creative Directors: Peter Ampe, Katrien Bottez

Copywriter: Lies De Moll
Art Director: Ilse Pierard

Etichete:

secera si ciocanul



Copy: Even small tools can create huge economical damage. Hesse & Partners, Industry Insurance Brokers

Agency: Ruf Lanz Werbeagentur
Creative Directors: Markus Ruf, Danielle Lanz
Copywriters: Markus Ruf, Thomas Schöb
Art Director: Katja Puccio
numai sa vedeti comentariile de pe ads of the world. so funny. auzi, steagul chinei!!!

Etichete:

who do you fight with?



Copy: It's lesson time. Sor. Vorapin Boxing Gym. (thaiboxings.com)


Agency: Lowe
Creative Directors: Suphon Khaotong, Kittinan Sawasdee
Art Directors: Porakit Tanwattana, Rotrob Ramkomut
Copywriter: Wesley Hsu

because coaches say that you should imagine you punch bag is an opponent. procesul invers se aplica atunci cand e vorba de un potential pericol. cool.


via adsoftheworld .

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cry baby cry


Copy: For men only. Piero Milano Titanium, the new men’s jewels. Gold, titanium and diamonds.


Agency: Cayenne
Creative Director: Giandomenico Puglisi
Art Director: Livio Gerosa
Copywriter: Diego Di Rella

would a woman with that amount of hair on her arms be so hart torn for a jewel she can't buy? i wonder!

via adsoftheworld.

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pig food



Copy: 8 out of 10 cats prefer Wiskas.

Agency: TBWA
Creative Director: Paul Warner
Art Director: Brent Singer
Copywriter: Avital Pinchevsky

cum au ajuns la aceasta minunata concluzie? ce intrebare!! au facut un focus-grup si astea au fost rezultatele. pisicile care prefera wiskas au fost rugate sa spuna miau.

Etichete:

add this to your list of stupid

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a bit of sun


so inca una din seria: te-am linge si-n cur doar sa ne cumperi produsul.

Etichete:

don't call me honey


Copy: Don't call me honey.

Agency: Naftali-Avraham
Art Director: Eyal Carmi

alba ca zapada a luat-o razna in sfarsit. la ce sa te mai astepti cand scufita rosie culege de mult margarete pe campie...

via [24]

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simply shit



Copy: Second annual new ad media bathroom advertising.


Sometimes when shit happens, you want to be able to articulate the experience more than just you've, taken a shit. Here are some shit definitions to help you explain the situation better to your friends and family...


Ghost Shit


You know you've shit. There's shit on the toilet paper, but no shit in the bowl.


Teflon Coated Shit


Comes out so slick, clean and easy that you don't feel it. No traces of shit on the toilet paper, you have to look in the bowl to be sure you did it!


Gooey Shit


This has the consistency of hot tar. You wipe your ass 12 times and it still doesn't come clean. You end up putting toilet paper in your underwear so you don't stain it. This shit leaves permanent skid marks in the toilet.


Second Thought Shit


You're all done wiping your ass and you're about to stand up when you realize it.....you've got some more.


Pop a Vein in Your Forehead Shit


This kind is the kind of shit that killed Elvis. It doesn't come until you're all sweaty, trembling and purple from straining so hard.


Bali Belly Shit


You shit so much you lose 5 kilos. Right Now Shit You better be within 10 seconds of a toilet. Usually it has its head out before you get your pants down.


King Kong or Commode Choker Shit


This shit is so big that you know it won't go down the toilet unless you break it into smaller chunks. A coat hanger works well. This kind of shit usually happens at someone else's house. Wet Cheeks Shit


This shit hits the water sideways and makes a BIG splash that gets your ass wet. Wish Shit You sit there all cramped up and fart a few times, but no shit!


Cement Block or Oh God Shit


You wish you'd gotten a spinal block before you shit. Snake Shit This shit is fairly soft and about as big around as your thumb and at least three feet long.


Cork Shit (Also Known as Floater Shit)


Even after the third flush, it's still floating in there. My god! How do I get rid of it? This shit usually happens at someone else's house.


Mexican Food Shit (also called Screamers)


You'll know it's alright to eat again when your asshole stops burning.


Beer Drunk Shit


This happens the day after the night before. Normally your shit doesn't smell too bad, but this shit is BAD. Usually there's somebody standing outside to use the bathroom. This kind of shit also usually happens at someone else's house.


The Frightened Turtle


The kind of shit that just pokes its head out then quickly goes back in The Bungee Shit The kind of shit that just hangs off your ass before it falls into the water.


The Ring of Fire Shit


The kind of shit where you eat really spicy food and your asshole feels like the inside of a cigarette lighter.


The Crippler


The kind of shit where you have to sit on the toilet so long your legs go numb from the waist down.


The Big Bobber


The kind of shit that no matter how many times you flush it always floats back to the surface.


The Shitty Shitty Bang Bang


The kind of shit that hits you when you're trapped in your car in a traffic jam. The Incredible Hulk Shit The king of shit that sits in the toilet overnight and mysteriously expands to twice it's normal size.


The Jack the Ripper Shit


The kind of shit that yanks out the hair of your ass as it pushes its way out.


The Party Pooper


The giant shit you take at a party. And when you flush the toilet, you watch in horror as the water starts to rise.


The Toxic Gas Shit


The kind of shit that makes you pass out and fall of the toilet before you finish, and then you wake up in some strange South American town.


Dirty Bowl Shit


The kind of shit that comes out in a million pieces a second, reminiscent of an avalanche - but with rocket propulsion, and splatters all over the toilet bowl.


The Windy City Shit


When you sit down, and fart for so long and hard that you no longer need to take a shit. Oh Shit! Shit You shit so much and wipe your ass so furiously you run out of toilet paper and you say OH SHIT!


The Never Ending Shit


It's the shit that keeps running out of your ass like pea, and just when you start wiping your ass your stomach gargles and splash, more shit runs out. This always happens after eating at KFC.


Ouch That Hurt Shit


The type of shit that leaves you feeling like you just hoped onto a bicycle without a seat. Sensation usually lasts hours.

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duminică, februarie 11, 2007

words for today

distopie = (termenii alternativi sunt: cacotopie (yes i know), kakotopie sau anti-utopie, contra-utopie) reprezintă chiar antiteza unei societăţi utopice sau chiar a unei utopii. O societate distopică se caracterizează prin prezenţa uneia din formele de guvernare autoritariste sau totalitare sau printr-o formă oarecare de opresiune si de control social. Termenul provine din limba greacă, în care prefixul dis- are de obicei sensuri negative (ca in „disforic“) în timp ce topos înseamnă „loc“.
hipnopedie = ansamblu de procedee care permit uşurarea memorării în timpul somnului (exemplul cel mai la indemana omlette du fromage).
si mai devreme in timpul saptamanii am fost pusa la locul meu de un ceas de firma care stia ce e o sinecdoca.
distopie, hipnopedie, sinecdoca, distopie, hipnopedie, sinecdoca, distopie, hipnopedie, sinecdoca, distopie, hipnopedie, sinecdoca ... i already feel smarter.

Etichete:

thank you for smoking


America is living in spin (or sin - depends on the perspective). and those who - just like in the case of cigarettes - know how to filter what is real are on top. by the way did you know that the bible has some spin in it? another discussion, another time..

some jobs are harder than others but Nick Naylor (Aaron Eckhart), tobacco industry spokesman, handles his with effortless skill and might i add charm (he also admits to being that guy you would hate because he can pick up any girl). along with two other spokespeople for the alcohol and firearms industry, he is part of the self-appointed M.O.D. squad ("Merchants of Death") whose main objective is to talk. to BS. to spin. to confuse and convince their opponent (through the twisted but non the less true logic - when you have proved that he is not right your battle is half won).a job of such nature naturally requires a certain moral flexibility (i wonder if they have copyright on this?)

the best scene of the movie - was for me - when the M.O.D. squad are at their usual restaurant hang-out at the end of the day discussing over whose business kills the most people per year. Nick: "How many alcohol-related deaths per day? 100,000? That's what... 270 a day? Wow. 270 people - what a tragedy. Excuse me if I don't exactly see terrorists getting excited about kidnapping anyone from the alcohol industry."

just loved it. maybe you should see it too.

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sâmbătă, februarie 10, 2007

orbitz


what a little free time can do. i have been browsing the Internet for useless information. this is what i found.
Orbitz was a soft drink made by Clearly Canadian. two things made it special: it was a lot thicker, and it had tiny candy balls floating around inside it. the balls were more or less flavorless, serving only to soak up whatever flavors their liquid homes bore (Pineapple Banana Cherry Coconut? foe example).
more ex drinks - like pepsi blue, pepsi ice, pepsi fire and the unbelievable flop coke II on x-entertainment .

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armed america

the idea was to photograph a hundred gun owners, in their homes, and do a gallery show. whether it's 39% or 50% of Americans (the different authorities disagree), it's still an awful lot of people. I started wondering just who they were, what they looked like, and how they lived.
this is a part of photographer Kyle Cassidy statement about a project named armed America.
this seems like a fit sequel of Michael Moore's documentary "Bowling for Columbine," an explosive piece about America's long love affair with gun violence.
so in the end where is the balance between the comfort a gun brings in your hose and the life dangers it can clip?

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sleepless in seattle reloaded

multumesc you tube ca exista. asta e raspunsul meu la valentine's day. floricele si bomboane, declaratii si juraminte be damned.
what started as a very romantic comedy ended up as a horror movie. daca in aceasta perioada sleepless in Seattle va fi difuzat propun o schimbare de perspectiva:

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iesim la o cafea?

un domn pe nume Ervin Peretz, programator la google a creat terra bite lounge . o cafenea nu chiar ca oricare alta. toate produsele oferite spre vanzare aici sunt platite dupa judecata clintului. adica daca alegi sa platesti, dai cat consideri tu ca merita. proprietarul acestei afaceri crede ca de la natura, oamenii sunt buni si ca daca vor gasi bine, la randul lor vor face bine. un optimist, nu? desi daca stai si te gandesti o cafea nu e un produs atat de scump...pe de alta parte angajatii de la casa sunt instruiti sa nu se uite daca lasi bani sau nu pentru ce ai comandat. tough choice?

Etichete:

2007 super bowl

emerald nuts:



chevy:



netflix:

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bud light at the super bowl

i admit i am addicted:










din 2002-2007 preferatele mele.

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investments

ok. teoria haosului. un fluture bate din aripi intr-un capat al lumii si efectele acestei miscari provoaca un uragan intr-o alta parte a lumii. corect, nu? shit happens si daca se poate intampla ceva rau atunci sigur ce e mai rau se va petrece - o varianta de lege a lui Murphy. so, in acest caz ma intreb eu, oare culoarea aripilor fluturelui va influenta in vre-un fel uraganul pornit in cealalata parte a globului? eram doar curioasa.
a vazut cineva cursul dolarului in ultimul an si jumatate. l-am vazut eu in dimineata asta (banuiesc ca l-am mai vazut si inainte dar doar cu ochii nu si cu mintea) cand am vrut sa scot niste bani din banca si am realizat ca trebuie sa retrag o suma mult mai mare decat credeam. si inainte de termen. ma rog lipsa de interes se plateste. de aceea in curand voi face o investitie la fel de nebuna ca work&travel. nu vreau sa stiu prea multe dar pana acum pare interesant. decat sa zaca in banca cu o dobanda de 27 de dolari - intr-un an - mai bine ii investesc in ceva (nu toale in perioada de reduceri daca la asta va gandeati si voi).
asa ca saptamana care vine e licitatia pentru spatiul comercial. wish me luck cause i need it!

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vineri, februarie 09, 2007

donate furniture




Copy: Donate Furniture - we can't make do with what we have.

Agency: McCann
Creative Directors: Adriana Cury, Eduardo Hernandez
Art directors: Alexandre Silveira, Fernado Reis
Copywriters: Marcos Teixeirhttp, Marcelo "Padoca" Lima
via adsoftheworld
recunosc ca ma incanta toate reclamele in care ti se cere sa ajuti dar ti se si demonstreaza ca cei care cer nu sunt complet dezinteresati de soarta lor. this is what we have and we make do with it, but as you can see the results are not the same. can you do something?

Etichete:

cards



Agency: SWE
Creative Director: Bjorn Schumacher
Art director: Pelle Lundh
Copywriter: Daniel Vaccino
via the box
never had i thought that credit cards are a way to overcome prejudice. so because you have a gold card you are credible, younger or bigger. i wonder do they know the story of the naked emperor.

Etichete:

lego

Copy: The more lego you buy, the better your chances are.

Agency: Volcano Advertising
Creative Director: Bradley Copeman, Glenn Jeffery
Art Director: Greig Watt, Jade Manning
Copywriter: Cheryl Davies

adarena

it's one of the few times that i have seen feet in any type of print. i am not forgetting the recent one for Gillette. this funny because you immediately think of that tingling sensation you have when your feet get numb because of sitting on them.

Etichete:

no words



Copy: At a loss of words.

Agency: BBDO
Creative Director: Nuno Cardoso
Art Director: João Biscaia
Copywriter: Nuno Cardoso

Etichete:

hunter

I never pictured myself as a hunter. But hunters are not that aggresive. They sit and wait – in lanul de secara. Of, of. Ascult mardi bum cauze i don’t feel like sleeping, or like watching a movie or like reading. I’ve just been out. I was all important becuse the dj came to my table to say hi. Everybody was looking at me (ok us) and i thought yes highschool fantasies do come true (too late). De altfel si gusturile din liceu devin o constanta (bine recunosc, n-a mai vrut nici un prieten sa ma trimita la turci la produs de atunci). K, so i feel all old because de la liceu si pana acum au trecut 4 ani. Errrrrrrrrr!!!
Se agita vremurile de planuri mari si proiecte importante. Si eu ma impiedic intr-un spot radio. Cred ca pot sa dau definitia termenului a amana. Cand nu ai cu ce, adica cei doi neuroni nu te duc departe ( nu, nu sunt insarcinata) e greu sa termini ceva ce nu vrei sa faci. - but that is why it's a a job and not a constant vacation. Dried, dead subject.
Am o saptamana din aia incredibila in care dimineata am senzatia ca sunt drogata (oare faptul ca am baut doua nesuri, un energizant si o bere neagra sa fie motivul pentru care nu dorm eu in noaptea asta?) si ma vad inconjurata de tipe rubiconde cu par negru lung, contur negru la extrem si sprancene negre rare si subtiri ( asa ma gandeam eu ca arata spanul cand eram mai mica decat acum). sunt peste tot nu? i lost it!
somn de forta. gata. inchid calculatorul si imi iau o pisica neagra. sau un peste. nu pot ucide un peste prin lipsa de atentie. mai bine un cactus. nu, ca am omorat deja unul. inca o mini-pernita. nu ca dau in obsesie patratica? what then? eeeeeeeeeerrrrrrrrrrr.....





face to face with the original - lords of the new church



Dance with me

Let's dance little stranger
Show me secret sins
Love can be like bondage
Seduce me once again

Burning like an angel
Who has heaven in reprieve
Burning like the voodoo man
With devils on his sleeve

Won't you dance with me
In my world of fantasy?
Won't you dance with me?
Ritual fertility.

Like an aparition
You don't seem real at all
Like a premonition
Of curses on my soul

The way I want to love you
Well it could be against the law
I've seen you in a thousand minds
You've made the angels fall

Won't you dance with me
In my world of fantasy?
Won't you dance with me?
Ritual fertility.

Oh come on little stranger
There's only one last dance
Soon the music's over
Let's give it one more chance.

Won't you dance with me
In my world of fantasy?
Won't you dance with me?
Ritual fertility.

Take a chance with me
In my world of fantasy.
Won't you dance with me?
Ritual fertility.




Etichete: ,

joi, februarie 08, 2007

si uite asa se pune nuca in perete





Copy: Ford Service.
Dent repair. Feel the difference.

Agency: Tillmanns, Ogilvy & Mather
Creative Director: Bernd Grellmann
Art director: Ulli Barwinski
Copywriter: Einar Armbruster

Etichete:

eeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrr.....


Copy: New legs every day.

Agency: Mccann Erickson
Creative Directors: Guido Puch and Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Agustín Puig

pe cat facem pariu ca ideea i-a venit (l-a taiat) dupa ce a vazut in serie: kill bill (tot), apocalypto si saw (tot).

Etichete:

because reality sucks

Copy: Reality sucks.

Agency: Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen

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smile








Copy: Everything sounds good with a nice smile.

Etichete:

a murit povestea cu oile


Copy: cred (dupa cunostintele mele de limba germana) N-ai fost niciodata asa de treaz.
so so funny. adica se pun oile la 220 si gata somnu'.

Etichete:

save something




Copy: Save trees. Save wildlife.

Etichete:

i do now i don't

ce zi minunata. azi hotii puteau sa dea buzna la firma si sa fure toate calculatoarele. cazuse curentul si odata cu el si sistemul de alarma. needless to say that when two women have to solve everything the results are.... fried. so there goes the printer!
next on the agenda. some gay decided that undecided future brides should be punished. idonowidont is the site where you ca n sell the engagement ring you bought and no longer need. smart and efficient thinking.
the ones that are definitely upset can channel their anger. they can turn wedding bands and rings into bullet tips. you send it, we melt it - for better or worse.



and yes i have an addtion in my favourites list. la nouvelle vague.

Etichete:

miercuri, februarie 07, 2007

baiatu, baiatu, cat e ceasu?

accountu (el): daca mai stau mult printre voi luna asta sigur imi vine si mie ciclul.
artu: sansa e atat de mica/ cat o puta de furnica (inspirata de un logo cu o forma graitoare)
celalalt account: (ca nu coboram la masa): aveti 10 minute sa iesiti (ras in masa fix ca in bancul cu nebunii si numerele) - tot din cauza unui banc dar cu bin laden care ajuns in rai, constata ca nu are ce cauta acolo asa ca ii invita pe toti oaspetii campiilor divine sa paraseasca incinta.
pai da, dovada clara a faptului ca stau prea mult timp la munca ( a se observa ca nu am spus ca muncesc prea mult) si ca dupa aproape 5 luni incep sa imi placa the people in the ars team. i still have no patience and can't wait to finish old projects - i get bored so fast your head would spin.
somehow today i feel like writing. about anything. i am obssesed with this blog. it's like having someone new to talk to. de acum inainte nu o sa mai spun ca "a zis x -ulescu" ci asa am scris eu in blog acum o luna. sunt modelul perfect al unei existente ideale. sac!

am visat melodia asta toata saptamana. doar ca eu stiam alt videoclip. the original one is from tears for fears and was recycled Gary Jules and used in Donnie Darko.



well awesome video twist. who is it? maybe tokio hotel and the arctic monkeys?



and yes, yes yes, life is nothing without a little (certain) romance:



i have a good feeling. like something good is comming. la fel cum stiu ca se intampla ceva de rau acasa - si sun doar sa aflu ce anume - si acum stiu ca ma asteapta o surpriza (placuta). i'm just like a kid who discovered a new type of candy. it must be good - it is candy - and it does look good. i wonder how perfectly perfect can it be.




up, up and away. i love the lyrics.




nouvelle vague - dance with me. the video ia a part of one of goddard's movies bande a part. it is also the name of quentin tarantino's production company. and yes the dancing scene from pulp fiction is inspired.

Etichete:

yellow pages


Copy: www.amarillas.cl

Agency: McCann Erickson
Creative Directors: Guido Puch and Alvaro Camilla
Art directors: Manuel Aldunate and Hernan Almendras
Copywriter: Manuel Aldunate
so with the yellow pages you find the needle in the hey stack. dar nu se putea sa puna cartea aia altfel. ca seamana cu o cutie de cd-uri.

Etichete:

a keeper





Copy: Keep the whole set

Agency: DDB
Creative Director: Matt Eastwood
Art director: Tim Green
Copywriter: Tim Cairns

Etichete:

ziploc


Copy: Preserve the natural taste of your food
Johnson. A family company

Agency: IDB Draft FCB
Creative Directors: Rodrigo Gomez and Miguel Angel Cerdeira
Art director: Francisco "Maggito" Ortiz
Copywriter: Sebastian Nina

Etichete:

film festival



Copy: Proud sponsor of The Toronto International Film Festival.

Agency: Arnold Worldwide
Creative Directors: Tim Kavander/Bill Newberry
Copywriter: Gord Yungblut
Art Director: Angela Sung

Etichete:

gaping mouth

Client: Nando's Chicken
Creative Director: Vincent Raffray and Khaled Gadallah
Art Director: Peter Walker
Copywriter: Vincent Raffray
Production Company: Filmworks
Executive Producer: Tim Smythe
Producer: Rob Neuhold



...... waiting for the call

Etichete:

soft bristles

Copy: If this is what you feel when brushing then it' s time to switch to....



Copy: If this is what you feel when brushing then it' s time to switch to....


Copy: If this is what you feel when brushing then it' s time to switch to....

Agency: Rediffusion DY&R

Etichete:

marţi, februarie 06, 2007

release the beasts



Copy: When things get ugly it's ugly you want.


Copy: When things get sly it's sly you want.



Copy: When things get predatory it's predatory you want.
Agency: Ogilvy & Mather
Client: Spightoff lawfirm

Etichete:

things to see





Copy: The more things you see — The more ideas you have

Etichete:

for the maniac shoppers




Copy: Offers you don't think twice about.

Agency: Duval Guillaume
Creative Directors: Peter Ampe, Katrien Bottez
Copywriter: Tom Berth
Art Director: Geert De Rocker

Etichete:

a tall order for a drink

so esti workaholic cand:

Etichete:

a crude awakening




Copy: We are running out and we don't have a plan.

Etichete:

really bad breath?

Copy: Really, really bad breath.

Etichete:

virals

are legatura cu apa, adica cu marea, adica cu vara si cu nisipul de care imi este dor.




Agency: saatchi&saatchi, denmark

as always the simple explanation is the right one. e posibil pentru ca cioneva si-a dorit suficient de mult sa faca asta.

via blogdeguerrilha.

Etichete:

adhesive tapes



yap, yap.

Etichete:

no good at that

atunci cand renunta sa scrie despre politica domnul cartarescu devine interesant. internaut care defileaza cu sigla CCCP pe tricou recunosc ca sunt un mutant al realitatii virtuale .
am gasit un site cu adevarat interesant stimultan.ro . job well done.
and yes today i feel sexy:

Etichete:

caut un copil

ce m-as face eu fara vasile inc.? iete-te ca e iar miezul noptii si eu fut muste pe pereti. adica iar nu am somn. cica ma framanta ceva. bine ca am cu cine sa vorbesc!
cei mai multi oameni spun ce ii framanta fara sa vrea. la o cafea, cand fumeaza o tigara, se trezesc in fata unui copil cu ochii mari - ca mine si spun tot -trec zburand peste prestatia teatrala insotita de justificari repros proof la adevar. de la tristetea unei constatari la secrete pastrate cu sfintenie. am fata unui om care intelege. si in general nu ma preocupa sa spun mai departe. in cele mai scarboase increngaturi de relatii si tradari, nu marturisirea ma intereseaza (am eliminat deci presupunerea ca acest ingeras cu ochi mari e complet dezinteresat) ci ca la limbo - how low can you go. cum iti poti justifica faptele, ce te pune in miscare, care e pretul tau?
pe mine ma cumpara sentimentele (fake it well and i'm lost) si ma indeparteaza minciuna gratuita (fie ea spusa pentru binele meu). pana la urma urmei oricat de batos-principial esti tot mananci cacat odata. asa ca prefer sa stiu ce fac decat sa fiu dusa de nas. ma impac mai bine cu mine asa. si minciuna n-o iert. in afara caracterului repetitiv si a notei de lasitate, descoperita determina curgerea unui suvoi de scuze self centered. nu-mi place sa vad oameni cerandu-si scuze ca se iubesc mai mult decat isi iubesc aproapele. degeaba faci spume la gura, in locul tau as fi facut la fel. te consoleaza? nu vorbesc de prostii de genul n-am bani, am avut treaba, nu am cum sa te ajut.
acum sa spun si ce nu ma lasa sa dorm. am tradat o caprioara. am lasat-o sa pasca linistita printre niste baietii nu tocmai mielusei. poate ca si inainte pastea tot acolo, dar inainte nu stiam eu cu cine paste. acum daca se intampla ceva, vinovata nu sunt si eu? paste printre prieteni.
don't eat where you shit. voi de ce dracu nu invatati? nu e o lectie chiar asa de complicata!
i have some confessions to make. unde e copilul meu cu ochi mari?



si acum ma justific fara sa-mi ridic fustele, juponul si budigaii in cap:



Etichete:

luni, februarie 05, 2007

hold the line


Hold the line | Seen on Badchix.com
Video sent by wwwACEGAMERbe

Etichete:

the bonesetter


Right Place
Video sent by firat


ma simt mult mai relaxata acum. chiar exista un loc potrivit pentru fiecare. prin urmare si pentru mine. there is hope.

Etichete:

home pages




Copy: Turn a new page for your house.
via adverbox.

sights



Copy: Only in a jeep.

Etichete:

in care parte a europei au facut sondajul asta?

brandchannel asked, "Which brand had the most impact on your life in 2006?" -- 3,625 branding professionals and students answered.

on a global level this is the deal:
1. Google
2. Apple
3. YouTube
4. Wikipedia
5. Starbucks and Nokia (tie)

as for Europe we seem to have answered:
1. IKEA
2. Skype
3. Nokia
4. Zara
5. Adidas

Sagem my301X




Copy: Sagem my301X. The ultra-slim mobile.



Agency: Publicis Conseil
Creative Director: Olivier Altmann
Art Director: Charles Guillemant
Copywriter: Patrice Lucet


via ibelieveinadv.

Etichete:

multiple sclerosis


Agency: Saatchi & Saatchi
Creative Director: Kate Stanners
Copywriter: Cassandra Yap
Art Director: Marion Cohen

because they know how to feep it simple.

Etichete: ,

why it's cheaper o be a bird





Copy: The last time flying cost this little.

Agency: Ogilvy & Mather
Creative Director: Sonal Dabral
Copywriter: Neil Flory
Art Director: Scott Hitchcock
so? seamana cu pozele parintilor? unde s-a dus dacia noastra verde?

Etichete:

abs




Agency: FCB
Creative Director: Victor Mora

sa ma lipeasca si pe mine cineva de un zid. cu aceleasi rezultate.

Etichete:

for a fresher world



Copy: For a fresher world. Heineken.

Agency: Publicis Conseil
Creative Director: Olivier Altmann
Art director: Benoit Blumberger
Copywriter: Benoit Blumberger

Etichete:

la aripioara picanta


Copy: Every year, more than 100 million sharks are slaughtered by pretentiousness.

Agency: JWT
Creative Director: Andy Chan
Copywriter: Marc Wang
Art Director: Johnson Sheng

Etichete:

when your breath smells like your socks...




Copy: Eliminate bad breath.

Agency: Mccann
Creative Directors: Juan Santiago, Manuel Torres
Art director: Jason Seda
Copywriter: Juan Santiago
...you know you need help.
some mornings - after drinking too much i wake up feeling that something died in my mouth. maybe they felt the same.

Etichete:

my type of classes

Copy: Excuse me sir but your pitbull has his jaws clamped around my testicles. Relaxation lessons. Shiatsu Institute.
Copy: Would you please mind removing my husband's penis from your mouth?"Relaxation lessons. Shiatsu Institute.
Copy: Darling, could you please hold the electric knife while I'm looking for my finger?Relaxation lessons. Shiatsu Institute.

Agency: JWT
Art Director: Xavier Beauregard
Copywriter: Vincent Pedrocchi

too many cock jokes but a nice job all together.

Etichete:

i fuckin' love the streets

in dimineata asta agentia are activitate de baby sitting si noua zuzelor nu ne place deloc. facem unghii roz pentru barbie si concursuri de mancat sandwich-uri.

eu ascult de doua ore the streets.



cine mai are nevoie de masina timpului? ei au prins 30 de secunde in cuvinte si se pot intoarce oricand la ele. timpul nu mai are cum sa treaca.

Etichete:

duminică, februarie 04, 2007

R.I.P.

am citit regina de gheata - alice hoffman. musai trebuie sa caut si restul cartilor ei. imi place ca scrie cu farmec despre moarte si cei preocupati de ea. cartea s-a nimerit la citit in combinatie cu little miss sunshine (genial tradus fiecare se crede normal). fac pereche perfecta. si eu am citit despre cum poti sa mori. e necesar sa ai intai sfarsitul planificat ca sa poti trai restul.






If God has a master plan
That only He understands
I hope it's your eyes He's seeing through - ochii unui copil

pana atunci caut si eu pentru totdeauna al meu.

Etichete:

cum se schimba viata de la 150 la 50 de koku

vezi wikipedia .complicat si cu koku astia. sa zicem ca koku e o unitate de masura a intensitatii si sa incercam sa masuram intensitatea vietii de provincie versus viata la capitala. e clar ca am fost acasa, nu? dupa ce sambata dimineata am ratat startul de la ora 7 si pe spranceana si pornirea de la ora 14.30 am ajuns in india abia pe la sase. unde caprioara de frati-miu vorbea cu neste baietii de la unitate - ei pleaca in curand in misiune. a fost super haios ce-a zis unul din ei: la cata munitie are in tanc, lui nu-i e frica de moarte si perspectivele ei sumbre - la viteza cu care va zbura, Sf. Petru nici macar n-o sa-si dea seama ca a trecut cineva pe langa el fara sa fie luat la intrebari.
revin la intensitate. balzac isi plasa personajele in provincie - imi dau acum seama - dintr-un motiv. provincia are mai mult timp - prin urmare mai mult venin de improscat. daca in capitala oamenii isi irosesc energia cu tot felul de amuzamente in provincie nu ai ce face altceva decat sa-ti mesteci nervii la rece. si atunci, lucrurile devin amuzante. cu dusmanul tau de moarte vrei nu vrei te vei vedea pentru ca nu ai incotro la cat de mica e urbea. si daca tot te vezi macar sa-i spui ceva. de bine (a tu erai, gunoiul e in bucatarie - how laim is that?; se vede ca omul nu prea a avut timp sa se gandeasca - daca se muta la tara poate chiar avea ceva interesant de zis).
ma intrerup ca sa-mi dau voie sa fac un note to self - nu e frumos ca o domnisoara ca mine sa inchida toate spelucile si mai ales sa nu fie primita in such establisments pentru ca oamenii stiu deja ca vor pune "hai acasa/hai cu mine" repeat pana la rasaritul soarelui.
darn, nu ma pot concentra ca baietii de la guerrilla vorbesc despre filme porno si etica profesionala a actorilor din astfel de filme. si eu musai trebuie sa rememorez cat de bine s-a simtit gatul meu aseara. i am again all fluffy and shit.
mai scriu si alta data despre koku.

Etichete: ,

vineri, februarie 02, 2007

de fiecare data cand elena imi povesteste ca a plans pana era sa faca icter

...eu am o zi pufoasa. m-am trezit de dimineata la 8 si am iesit la cumparaturi de cadou - am ajuns la munci la o ora nesimtita si ne-am pus pe petrecut. pe seara am iesit cu gasca incompleta in cafe market8. genial loc. in special bucataria minunat amenajata - in drum spre baie (am incercat sa vedem daca bananele din bolul de pe masa sunt din plastic - nu erau). am barfit si ne-am hlizit, de data asta, pe seama mea si a bancurilor spuse de moi (in general le uit si spun doar concluzia - trebuie sa munceasca si ascultatorul putin).
vestea cea mai pufoasa a zilei a fost ca ne mutam sediul de la dracu' cu carti de vizita in ... (surpriza) Bucuresti. da, ne mutam din straulesti chiar in tineretului (da dooaaaaamneeeeeeeee) intr-o vila noua si mamoasa, unde creatia are evident deja repartizata mansarda cu vedere la parc. o sa pot purta tocuri la munca. ura!!! cel mai hazos a fost daniel care a tacut malc si se uita subru la noi toate zuzele care aveam o intrebare si nu indrazneam s-o punem - : proprietara a fost 99% de acord cu conditiile noastre (casa nu e inca gata, asa ca am profitat). noi nu mai indrazneam sa intrebam - am pierdut deja prea multe sedii din motive incredibile. ma vedeam venind la vara, agatata de bara din autobuz, sub bratul stufos al unui inginer constructor. el stia de ieri si nu a zis nic. rusine!

muxicuta in conformitate cu dispozitia de azi - cica cea de ieri era afectata de luna plina care va fi in noaptea asta.
happy music from the cure - i'll stop the world (ignore the images)

Etichete:

wear a helmet



Copy: You don't ride a bike to see the world like this.

Agency: Mr. Brain
Creative Director: André Sartorelli, Ézio de Castro
Art director: Leandro Rossini
Copywriter: Ézio de Castro
ca sa citez departamentul productie: prea tare!

Etichete:

keep your eyes open


Copy: Keep your eyes open.

Agency: TBWA, Paris
Creative Director: Jean Charles Davin
Art director: Virginie Portier
Copywriter: Hélène Level

imi place ideea din spatele print-ului: daca banii iti tin ochii wide shut, noi te fortam sa privesti si sa iei aminte. dar cine a decis cum e scris textul a stat drept si a gandit stramb: l-am luat de doua ori de la cap la coada pana am inteles despre ce e vorba - pentru ca da, dupa secole de munca cercetatorii au inventat semnele de punctuatie. care aici e sublime dar lipseste cu desavarsire. pentru ca logic nu ar avea ce sa caute pe un astfel de panou. adica ideea nu functioneaza. adica ar trebui s-o luam de la capat. no, las-o ca merge si asa.

Etichete:

WTF - ma, la ce va ganditi - where is the fire?

ascult cam de o ora weak as i am. e unu noaptea si cam de o saptamana la ora asta nu dorm ca un om normal cu munca si probleme. evident ca nu ma roade estetica vietii fara somn - dar sincer sa-mi raspund nu stiu ce ma doare. sterg de un praf inexistent mose pad-ul. ce sa scriu in continuare. pai da, hai vaita-te de suflet si inima albastra -ai citit atatea bloguri de durere sufleteasca toate cu template albastru de sange regal ranit in amoarea proprie. ce mai astepti? i guess this is one of the creatures on my shoulder talking. pai astept - nu fac asta mereu? ce te bagi in asteptarea mea? ce astept la tine in viata? nu ai loc de asteptarea mea? (announcer, ton intelegator, compatimitor): de ce tot astepti? nu conteaza ce...ridica-te de pe scaun, fa ceva! eu inteleg ca iti e teama dar cu teama nu rezolvi nimic...cat crezi ca o mai poti tine asa?
see? o foaie alba. nu ma mai sperie. se umple de la sine cu vorbe goale. da sigur ne vedem saptamana asta la o bere, nu cred ca ne potrivim (sau forma si mai ascutita: Tu chiar crezi ca ne potrivim?).
scriam si mai devreme ca m-am saturat. nu eu am ales sa iubesc mainile si ochii. sa mor daca m-am rugat la zana maseluta sa ma indragostesc la 21 de ani - for za first time - de un alcoolic simpatic cu clare tulburari de personalitate. l-am pus eu sa coboare in fire si sa vina, din toate pizdele din club, fix la mine ca o masinuta teleghidata. bine mersi, eram bine mersi.
povestea are evident final trist. nu ma apuc acum sa scriu un blog despre 101 motive pentru care urasc barbatii - il citesc totusi cu placere, nu ma transform intr-o bibliotecara nefututa - un lucru bun odata inceput trebuie dus pana la capat, cateodata mai am chiar curajul de a fi la fel de naiva ca atunci cand ne-am cunoscut. totul e frumos si ok controlat pana cand ma impiedic de ceva - o poza, o cunostinta, o intalnire cadou. jur ca de fiecare data e fix ca atunci cand am traversat strada fara sa ma uit regulamentar in stanga si dreapta si m-a lovit masina parintelui din sat - culmea ironiei, daca avrea ceva viteza ajungeam la destinatie cu sprijin divin. well, time froze, gol in stomac, space spinning, heart stops cold for a sec - toate la un loc. acum au trecut ceva ani si ma gandesc eu ca nu e normal -acelasi fenomen deja prea des repetat. n-am vise de ciorba reincalzita in care el, spasit, realizeza ce a pierdut si se intoarce la mine ramand solul cu un genunchi. nici fantezii de razbunare la fel de dureroasa - ma gandesc ca le are si el pe ale lui si si le cara cum poate. doar vreau sa nu mai simt. vreau finalul meu. vreau sa simt podeaua aia rece sub spate. vreau dracului odata siguranta finalului inchis intr-o cutie si sigulat etans. m-am gandit bine - propun o alternativa - schimb un final poveste actor dj soon to be famous cu un inceput de poveste ( las deschisa ecuatia pentru desfasurare si final). hai, chiar nu tenteaza nici o karma disponibilitatea de a am arunca in orice altceva? incepe sa imi placa jocul in carusel - doar ca acum balciul s-a inchis, toata lumea a plecat si eu ma invart in continuare in gol, deja imi vine sa vomit. maybe this time i will learn my lesson and enjoy the good ignorand ca o blonda orice semn de sens unic. sau un pumn de pastilute sa ma tina intr-o stare permanenta de echilibru fara schimbari de dispozitie mai dese ca ploile musonice.
if i opened my heart there'd be no space for air. balarii. hai la somn!
Later edit:
Iubeste-mi mainile - Elena Frago
I:Iubeste mainile si ochii
Si iarta-le dac-au fost clipe
In care n-au stiut sa-ti spuna
In care n-au putut sa-ti dea
Atat cat ar fi vrut
Atat cat poate dorul ti le cerea.
In dragoste, in randuiala.
II:Iubeste mainile si ochii
Si iarta-le nevruta vina
Caci prea tarziu iesira in cale-ti
Si prea curand se duc de tot
Iubeste mainile si ochii.
Dezleaga-mi sufletul de vina
Ca in curand n-am sa-ti mai pot
Aduce-n maini si-n ochi seninul
Tarziul zambet de lumina.
III:Iubeste mainile si ochii
Si iarta-le daca durerea
Ca ti-am plecat va fi mai mare
Decat norocul, decat norocul
C-am venit.
yap - the song. am picat fix ca o musca in laptele de vaca ce sunt. that is when i met my demon. good tastes though! cine ar fi putut rezista unei astfel de romantiozitati? eu nu. atunci. acum gasesc o carie in orice zambet de lumina. si pentru asta iti multumesc.

Etichete:

joi, februarie 01, 2007

books on music





Copy: Books on music
Agency: Leo Burnett Advertising
Creative Director: Yasmin Ahmad, Ali Mohd
Art director: Alan Chong, Eaide Jasli Asmon
Copywriter: Jovian Lee
via adsoftheworld.

Etichete:

get a grip