boarder

Boarder’s — For girls on boards

Advertising Agency: Leo Burnett&Target

Creative Director: Emilian Arsenoaiei

Art Director: Ghica Popa

Copywriter: Mihai Botarel

gotta love the copy:

elbows are red

ankles are blue

three hours of make up

will probably do

barbari si noi

Copy: Humidity at home?

eu zic sa nu-l batem!

nu stiu ce zice dar imaginea nu-mi inspira easy living. vrei un job acolo?

sleep

Agency: Demner

un ac de siguranta

era un ac de siguranta pe care l-a scos din geanta repede, repede sa o ajute pe tipa cu patofiori draguti albi care constatase ca tocmai i se rupsese catarama. statea pe marginea trecerii de pietoni si se uita neincrezatoare la pantofii noi deja rupti. nu s-a gandit, n-a zis da-o incolo daca are bani sa ia o pereche mai are si pentru alta. a scos acul din geanta i l-a dat si a mers mai departe. asa de simplu.

marile lectii se invata evident din lucruri marunte. spre exemplu, dupa faptele tale esti judecat ca un om bun sau rau. iti poti chiar propune sa fii bun sau rau. oamenii buni sunt, in general, plictisitori si sunt pedepsiti pentru asta. n-au farmec, sunt plati. oamenii rai sunt fascinanti si iertarea lor e mult mai la indemana. chiar e recomandata ca fapta buna. cel putin asa imi pareau lucrurile pana azi.

mai e si perspectiva pesimista care afirma ca oamenii buni de la natura au fost pervertiti de societate si mcdonalds. pe asta o auzi de la oameni care se dau interesanti ca au facut filosofie in liceu.

acum ma gandesc ca oamenii sunt oameni si atat. faptele lor sunt bune sau rele - termeni generali. ca o fapta buna a unui om rau poate avea aceleasi rezultate ca o fapta rea a unui om bun. si ca in final suntem ceea ce alegem sa facem. hai sa fiu sanatoasa si timp sa invat sa mai am!

sa nu uit ca de zile imi zbarnaie optimismul ei prin cap:

Some of my feelings keep escaping

So I make it a joke

Nonchalant I keep on faking

So my heart don't get broke

fiat sky window

your body is your home

learn to internalize

Copy: Live poker magazine.

shitting is not easy

fibrilatii

Copy: Why take unnecessary risks at work.

space

Agency: Almap BBDO

blood diamond related

Copy: War leaves many scars.

caught you

Copy: charge your brain.

Agency: Y&R/ Red Cell

tide stuff

Agency: Saatchi & Saatchi

Creative Director: Audrey Heffenreuter

Copywriter: Jake Benjamin

Art Director: Mark Voehringer

Illustrator: Simon Danaher

later edit: this is the cannes grand prix winner. spots are surrounded: mayonnaise is overwhelmed by black nights, the ketchup stain is attacked by opposite players and the soy sauce stain is actually a bunch of thieves arrested by the cops.

beat faster

Copy: Sometimes, without knowing why, your heart beats faster.

Agency: DDB Barcelona

Creative Director: Jose Mª Roca de Vinyals

Art Director: Xavi Sitjar

Copywriter: Isahac Oliver

i know. this ad i can actually feel.

music for my ears

Copy: Movies need music. Kiss FM supports Transilvania International Film Festival.

Agency: Graffiti BBDO
Creative Director: Ema Prisca
Copywriter: Adina Basag
Art Director: Diana Cristea

inlocuibil

am reusit, in final, sa inteleg de ce fostul art il uraste pe actualul art. pentru ca actualul art a fost adus, pe bani mai putini (disperarea unui alt loc de munca de cacat) sa stea in coastele celui vechi de la o vreme prea iute la manie si plin de comentarii. noul art dorea sa se impuna, muncea peste program si era doar un zambet - trece in timp. vechiul art tot nemultumit si in plus sictirit de tactica murdara. acum, printr-o ironie a sortii vechiul art e undeva unde iarba e mai verde, noul art s-a impus prin absenta (la masa verde, nu?) si se teme - ghici de ce? - evident sa nu fie la randul lui sapat pe la spate de cineva mai tanar, energic, plin de se poate in el.

undeva printre aceste bancuri proaste am picat si eu, copy planuit pentru vechiul art, ajuns copy pentru noul art. usor de inlocuit ca e talent cacalau. with no shoes to fill.

cand pornesti de la podeaua rece a faptului ca nu esti indispensabil, ca vei fi usor inlocuit poti sa faci cam ce vrei. you are indeed a loose cannon. adica ce te mai poate impiedica sa te transformi in samanta de scandal? nu adun frustrari de dragul nimanui.

despre paranoia mea

Paranoia

de Gelu Vlaşin

caut explicaţia

existenţială

citită

printre rînduri

la bilete

în gara de nord

banală

cînd priveai

musca

din paharul

prea plin

şi mecanicii

făcînd

sex

cu locomotiva şi

mai apoi

pe banca

de la

peronul cinci

cînd citeam

libertatea

şi mîncam îngrozit

o banană

blondă

cu ochii albaştri

Paranoia este o stare patologică constând în afectarea psihicului, care se manifestă prin delir sistematic (de grandoare, de persecuţie, de gelozie), decurgând fără halucinaţii si schimbări pronunţate ale personalităţii.

aud tot mai des in conversatii casual acest cuvant cu referire directa la mine si modul in care gandesc sau ma comport.

i agree there is something true in the statement. se numeste susceptibilitate:

1. faptul de a fi susceptibil; creştere bolnăvicioasă a sensibilităţii psihice - sunt un caracter susceptibil

2. predispoziţie deosebită a unor fiinţe de a reacţiona la anumiţi agenţi externi

bun, acum ca am clarificat care e problema mea, declar ca imi place de mine asa cum sunt: susceptibila.

asta pentru ca m-am saturat sa ma ia lumea prin surprindere, pentru ca vreau sa am replica in buzunar la orice comentariu sau cacat spus in treacat si pentru ca, dumnezeule, chiar e amuzat sa despici firul in patru si apoi in multiplu de patru.

ai fost in situatia de a simti aerul oprindu-se in loc de la niste simple vorbe? atunci n-avem despre ce discuta! raman cu susceptibilitatea mea.

in plus, susceptibilitatea asta e un fel de mortar al prieteniei. ma astept la orice de la voi, prin urmare pot sa iert orice. ne legam in mocirla unei complicitati anuntate de o intuitie atrofiata. ce sa vrei mai mult de la viata?

printr-un incredibil ocolis, susceptibilitatea imi da mie comoditatea indiferentei. in rautatea, egoismul, nesimtirea ta n-ai cum sa mergi mai departe decat mintea mea. the power of my mind is bigger than your sad pathetic actions. in susceptibilitatea mea realizez evdent ca in proportie de 0,001% pot sa existe si surprize placute.

and think of it, you can buy all this with a coffee. isn't that cheap?

marul discordiei e, in general, o pruna necoapta

tzz, tzzz, tzzz you did wrong again!

in general nu ma gandesc la motivatii si resorturi ale unei hotarari decat dupa ce faptul in sine (motivul de decizie) s-a petrecut. imi place sa cred ca sunt o draguta si un ingeras de fata, o mica maica tereza. realitatea e din fericire mult mai ... pruna. de cele mai multe ori gesturile cele mai finute si emotionante au motivatii meschine. daca ai rabdare suficienta si timp vei descoperi si tu asta. asa ca, desi m-au invatat ai mei de mic copil ca e frumos sa imparti, nu m-am facut mare si buna! ca la curve, nimic nu e gratuit - vei plati, voi plati - asta e circuitul platii in natura umana!

lansez o afirmatie aspra: nu exista oameni buni - din nastere sau educati ( ca e bine sa faci bine). exista circumstante care te pun in lumina angelica (o data) si te simti obligat sa-ti asezi aureola pe cap de cate ori e omeneste posibil.

oricum daca iti propui sa fii rau, nu poti deveni decat mai rau decat esti. sa nu ne amagim, in final, bunatatea nu e decat atitudinea omului in suferinta.

so, care to buy me a coffee?

doom man to misfortune

Copy: Wallis. Dress to Kill.

ioana

Copy: Toyota Yaris with Satellite Navigation System

me and the friends in my head

Copy: Risperdal Range. Because relapses are a living nightmare.

Agency: Junction

quelqu'un m'a dit

denisa, te rog frumos stai!

se ridica linistita de pe marginea patului si priveste dezorientata in casa staina spre usa.

hai, denisa, nu fi copil!

denisa aude vocea aude si vorbele si isi spune ca ar vrea sa creada. ca daca se intoarce si se aseaza cuminte pe jumatatea ei de pat, ca daca nu se mai intreaba nimic si accepta ceea ce primeste anuleaza tot ce ar putea exista altfel.

who said denisa isn't brave?

smoking kills

Agency: Impact & Echo BBDO
Creative Director: Viraj Ponkshe
Art Director: Akhtar Dalvi
Copywriter: Regan Rodricks

pana la urma poti sa te lasi din cauza ca ai vazut prea multe print-uri de genu' si vrei sa nu mai existe motiv de executie pentru ele.

show us your writing bump

Art director: Alexandru Lazar
Copywriter: Serban Alexandrescu

if you are a statue in pain

Agency: Percept Gulf

Creative Director: Prashant Sankhe

Art Director: Madhu Kunhappan

Copywriter: Wayne Fernandes

noul sprinter

Agency: GAV Scholz&Friends
Art director: Marius Rosu
Copywriter: Catalin Spoiala
Creative Director: Marius Rosu

national geographic

cars

Copy: Even harder to catch on film than in a Toyota showroom.

Agency: Saatchi & Saatchi

they say

dragoste fara griji

Agency: GMP
Creative Director: Oliver Kapusta
Copywriter: Luiza Ungureanu
Art Director: Cosmin Ezaru

pentru Societatea de Educatie Contraceptiva si Sexuala

smoking again

time to act

Copy: If you can act to get out of trouble, you can act for a living.

Agency: F/Nazca Saatchi & Saatchi

Creative Director: Fabio Fernandes, Eduardo Lima

Art Director: Luciano Lincoln

Copywriter: Eduardo Lima

uncage

Copy: Make every day exciting.

Agency: JWT
Creative Director/Art Director: Joono Simon
Copywriter: Abraham Karimpanal

some people are mad i tell you, mad!!

cheap

Copy: SOK. The real cheap supermarket.

Agency: DDB&Co

snowboarding

Agency: Collision, Walnut Creek
Copywriter: Alan Manaysay
Art Director/Illustrator: Theerapol Koomsorn

subtitles

Copy: Life has no subtitles. Yázigi English School

Agency: McCann-Erickson
Creative Directors: Adriana Cury, Roberto Cipolla, Lusa Silvestre
Art Directors: Romolo Megda, Daniel Chagas Martins
Copywriter: Mario Cintra

what are you thinking?

Copy: Hustler. You see this name you think dirty.

nice try, mom

Copy: Nice try, mom…

Agency: GBK Heye
Creative Directors: Alexander Bartel, Martin Kiessling
Art Director: Zeljko Pezely

noapte buna

ajungi acasa, iti lasi geanta jos, te descalti si iti spui: oamenii sunt ciudati. rememorezi ultimele zile si nopti in timp ce te schimbi (pijamalele roz sau pantaloni scurti), te arunci in dus gandindu-te la ce ai de facut maine si iti spui iar ca oamenii astia, la fel ca tine - ca doar toti suntem unici si egali - sunt ciudati. o privire rapida in oglinda, repede, repede mail-ul de verificat si noapte buna ca n-am mai dormit ca un om de doua zile. noapte buna.

d-ale mele

you know haw bad news is always supposed to bring you down. there is a certain breed of people that just get more ambitious when they get bad news. pana la urma fiecare are muntele lui de urcat - in ce il priveste pe al meu sunt undeva in zona de podis, mai am drum lung.
i feel again all fluffy and warm for no particular reason. must be the weather.
daca se aplica rationamentul asta , am si eu cunostinte solide despre calatoriile in spatiu si pot sa dau in scris ca nu am fost nici macar in apropierea unui spital de nebuni. do i get a free trip to the moon? de bun simt ar fi sa vada tot boboru' sudoarea fruntii lor ca sa stim la anu' la ce nivel trbuie sa sarim.

acum gata ies in lume sa ma relaxez.

Beyerdynamic Headphones

Copy: Cleaning the house never sounded so good.

Doing the laundry never sounded so good.

Agency: Jung von Matt
Copywriter: Rune Degett/ Dorte Sprengler-Ahrens
Art Director: Jan Rexhausen/ Rune Degett


i guess doing choirs and listening to music is universal. it's, in the end, a small small world.

get closer

baby boom

Copy: When our staff get together, somebody usually gets pregnant. Not surprising considering that Vitalab is one of South Africa's leading fertility clinics.

Agency: Gendals
Creative Director/Copywriter: Christopher
Art Director: Bradley

bunny lovin'

Copy: Fun Now. Kids Later.

Agency: Young & Rubicam

addict

Agency: Spoilt

ce sa fac, astept furtuna

artu' meu vrea sa ma omoare. azi a tipat la mine (la mine, fiinta calma si nevinovata!!!) si mi-a infipt creionul meu (bine ascutit) in deget (aaaaaaaaaauuuuuuuuuuuuu!!). cred ca daca nu reactiona instant lesinam cu creionul in deget (sa fiu mai clara: cu varful creionului rupt in deget). si acum se cacaie la neste prostii si nu vrea sa ma lase sa plec. o sa sufere. i tell you she will suffer the way my poor finger is suffering right about now.

later am trecut pe la magazin apoi am papat clatite cu ciuperci in gara lipscani - in timp ce vorbeam despre filmele porno si modalitati de consum cu gasca vesela de bajeti (sanchiu creata). abia acum ajung la partea interesanta a zilei de azi -am fost in revenge si ne-am oprit la un suc. e ceva extrem de ciudat la un bar aproape gol si curat luna. ma uitam la clubberii ^_^ razleti si la incercarea lor de a se distra - atunci cand nu ai sprijinul multimii mai mult sau mai putin high e greu sa te distrezi. simti ochii lipiti de tine si de miscarile tale si brusc ingheti. era nice inside - cativa de-ai case (nu eu), muzica veche si o atmosfera relaxata.

anywayz, poate nu ai mirosit vara de afara. mergi in curtea sticlarilor ca sa simti parfumul teilor, cumpara un buchet de bujori sa-ti insenineze biroul sau un castron de capsuni. ciresele mai tarziu, sunt o alta poveste.

chiar si omul din oglinda ma priveste mut - ce dracu' sa ne mai spunem.

passive smoking

Creative director: Marius Negrea

Copywriter: Mihai Ene

Art Director: Donald Simionoiu

Photographer: Carioca

salvati delta

Copy: Stop hiding behind your indifference. Save Danube's Delta.

Enter www.salvatidelta.ro

Agency: Friends Advertising, Romania

Creative Director: Sorin Tranca

Art Director: Agi

Copywriter: Razvan Soare

eat the leopard's (?) head with your ass

Copy: Beware of NEW brakes!!!TITANIUM STRIPENo Bedding-in

No more slipping. Safety from the first second out of the box.

Agency: V2Power, Bangkok

Creative Director: Panomporn Ishikawa

Art Director: Teera Pichienpak

Copywriter: Toungate Rugsapram

eu vrea sa-l cunosc pe copy-ul care a povestit art-ului treaba asta si pe accountu care a vandut povestea.

coolpix

Copy: Invisible assistance with every picture.

Nikon Coolpix S500

Agency: Duval Guillaume
Creatives: Sam De Vriendt, Bart Gielen

i know that other people's pictures were better for some dodgy reason.

stalking around the corner

Agency: Saatchi & Saatchi
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken

look at us we are beautiful

Copy: Age repellent

Agency : Saatchi & Saatchi

even money

if you liked crash then you're gonna like even money. the movie is not extraordinary but the ending is somehow catchy for a coward like me. life is a gamble, how much are you willing to risk is the tagline. under it a thin line that separates a risk from an addiction. for everything you want you must pay a price, be willing to to lose something. when you enter the game be aware that all things belonging to you are in danger of being lost. step up, accept the possible loss and your dream might be realised. if not it is lost by default. nothing is even in this world.

sweets for my sweet

hai sa mai facem zilele astea un referendum sa vedem cati dintre cei care s-au dus si l-au votat pe basescu isi retrag votul dupa incidentul "pasarica". this man can't catch a break. i mean abia se asezase comod in sufletul poporului sau drag, isi facuse neste printuri in care nu arata ca dracula proaspat iesit de la reanimare si ... futui!! cel mai tare serviciu de informatii din lume n-a aflat cum vine treaba cu memoria telefonului. sau poate - insert mica teorie a conspiratiei (altfel decat divina).
tradafirii pe care i-am primit de ziua mea miros genial - troneaza pe biroul meu intr-o vaza minunata pe care am insfacat-o din sala de conferinte. me like them - cred ca o sa pun si poze ca sunt prea frumosi.
lucram, lucram de zor la o propunere pentru agrana.

sheep fasion

Copy: Ormo. Wool fashion.

Agency: Alice BBDO
Creative Director: Ozan Varisli
Art Director: Levent Yalgin
Copywriter: Ozgur Hamza

search, search, search

Copy: Romantic FM. Throughout the country.

Agency: Gavrila&Asociatii
Art director: Bob Toma
Copywriter: Alex Strimbeanu

Copy: Do not underestimate the stress of renting.

Agency: Gavrila&Asociatii
Copywriter: Alex Strimbeanu
ArtDirecor : Dan Costea

no stress for them here using the norwood scale.


Copy: The labels printed by Ippu look more realistic than they are. Ippu. Observe the etiquette!
Agency: Gavrila&Asociatii
Art Director: Bob Toma
Copywriter: Alex Strimbeanu

wipe yourself out

Copy: Wipe yourself out.

Advertising Agency: Grey, Romania

Art Director/Photographer: Bob Toma

Copywriter: Alex Strimbeanu

i like the choice of words mostly because wiping out suggest fast extinction and the images are very poster like. but in the end the 2 really good elements amount to an OK ad. i wonder why?

hot videos

Agency: CLM BBDO

Creative Directors: Gilles Fichteberg, Jean Francois Sacco

Art Director: Lucie Vallotton

Copywriter: Julien Perrard

the hot videos comments regarding the movie are so funny. once you get them.

danger

Copy: It's dangerous out there.

Agency: Publicis Conseil

Creative Director: Hervé Plumet

Art Directors: Jorge Carreno, Benoit Blumberger

Copywriter: Eric Hélias

available at your nearest dealer

Agency: Three Drunk Monkeys

office furniture

Copy: Bisley. Perfectly organised.

get lost

Copy: Even those who know nature get lost somethimes. Jeep Cherokee with GPS.

Agency: Young & Rubicam
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Directors: Daniel Salles, Marco Mattos
Copywriter: Vinicius Stanzione

colors of domestic violence

Copy: Colours of domestic violence.

Agency: McCann Erickson
Art Director: Denzil Machado
Copywriter: Denzil Machado

and this helps how?

TGIM

so he has an interesting point of view si e barbat deci nu pot fi acuzata de struguri acrii cronic.
and the copyblogger is way funny this morning with his comment on morissette's ironic . nici mie nu mi se parea ca situatiile prezentate sunt ironice - poate doar o urma de ironie divina -. but an ironic song with no irony in it is ironic in the end isn't it? ^_^

and man i do love saving grace. i try to use it as often as god allows it.

my day

because people know i am special i get the most beautiful presents. unul dintre ele e minunatia de mai sus - un coffe hub. asta pentru ca singurul lucru pe care il fac cu regularitate la munca e cafeaua - dis de dimineata (la 10) imediat dupa ce am ajuns la munca si mi-am verificat mailurile. acum cafeaua mea va fi mereu imbietoare. abia astept sa probez dracia.
am primit si bijuterii mamoase si o carte scrisa evident de un copywriter (un copy care si-a vandut tractorul pentru o masina de scris - hmm, sa fie un apropo?). acest fost copywriter in publicitate (^_^) declara ca putina mizerie pe podeaua bucatariei nu face rau nimanui si ca invitatii pot fi la fel de fericiti daca sunt serviti cu chipsuri. desteapta femeie!
am papat si cel mai frumos tort din lume - chiar cu pofta. cand pun mana pe poze le postez ca merita. arata mult mai bine decat orice print.
acum ma duc sa dorm caci mor de durere de cap de la durerea de picioare de la pantofii cu toc. have fun tonight elenelor mai energice!

alta declaratie

ma uitam printre my daily blogs. toata lumea povesteste cum a votat, va vota. am in fata ochilor zeci de perspective de sustinere a votului de la "eu ma duc sa votez. du-te si tu", la mustrari jenante de genul daca nu votezi nu ai dreptul sa comentezi, la traiesc in strainatate si in your face ma duc la vot. cuvintele te invita la actiune, la taking a stand but they just don't come from inside. sunt preluate - uite ce misto a zis-o asta, vorba asta o pun si eu pe blog si suna gol a propaganda.

mi-a placut mult si simularea de rationament a unui personaj de la guerrilla. acesta afirma ca in situatia in care poate sa obtina aceleasi rezultate cu minim de efort ce rost mai are sa faca efortul (de a merge la vot) in the first place? exact ce comentam aseara cu coercitiv: sunt invidioasa ca in efortul lui de a-si conserva energia este - paradoxal - mult mai harnic. efficiency baby!

this is what happens

... when you don't get enough sleep.

via creepy ads .

flawless

Copy: Colgate Dental Floss. Absolutly flawless.

Advertising Agency: Young & Rubicam

Creative Directors: Tomas Lorente, Alexandre Lucas, Andre Nassar, Marcelo Reis

Art Director: Widerson Souza

Copywriter: Juliana Patera

have you for dinner

Agency: FCB

Creative Director: Francois de Villiers

Art Director: Declan Sharp

Copywriter: Xolisa Radebe

this is insulting - and wrong - on so many levels.

si parul e multifatetat

Copy: O noua fata parului tau.

Advertising Agency: Saatchi & Saatchi

Creative Director: Nick Hine

Art Director: Roger Kennedy, Lena Ohlsson, Sarah Sturgess

Copywriters: Lena Ohlsson, Sarah Sturgess, Theodora Szabo

quick dry

Copy: Quick dry.

Agency: Euro RSCG

Creative Directors: Wiboon Leepakpreeda, Passapol Limpisirisan

Art Directors: Taya Sutthinun, Wiboon Leepakpreeda

Copywriters: Adithep Sakunsantitham, Passapol Limpisirisan

eyes popping out

Agency: Assyria

Creative Director/Art Director/Illustrator: Chen Lei

Copywriters: Wendys, Chen Lei

jealous animals

Agency: Lowe Roache

Art Director: Patrick Shing

Copywriter: Ryan Spelliscy

repeats

Copy: Unfortunately we do show repeats.

Agency: Ogilvy

Creative Director: Gerry Human, Jonathan Beggs

Art Director: Ian Broekhuizen, Mike Mart

Copywriter: Jonathan Beggs, David Fraser

bleah taste in my mouth

mancam bomboane bucuria si leneveam la domiciliu. cu mama n-am mai vorbit de mai mult de o luna. ies iar in lume cu baietii. aseara am fost in chocolat si am mancat raze de soare cu bere si nurofen. apoi la plimbare prin centru si in cuando - buncarul atomic de fite. lame place with lame music and lame people. was one of them for 3 hours. will not happen ever again.

i am tired. am obosit si n-am nici macar 25 de ani.

18 mai

e ciudat ca atunci cand ai nevoie de cuvinte nu le gasesti. e ziua sorinei. azi implineste 24 de ani. in general eu ma agit cand e ziua mea, fac caz si galagie si imi impun sa transform ziua intr-una speciala. gresit comme d'habitude.

ca n-am fost in stare sa spun la telefon altceva decat la multi ani ma revansez cuminte si ii urez sa fie inteleapta cu fiecare zi (nu ca n-ar fi) si curajoasa - are nevoie acum ca a devenit brusc cetatean american.

me not gonna start with friendship, respect, understanding and all that jazz. just gonna say that she is perfect and if not so i am always willing to find excuses for her imperfection. asta evident ca s-a petrecut in timp. mult timp. si in plus e foarte frumoasa. destepta si sensibiloasa.

pe langa desconspirari de secrete, povestiri despre patanii din trecut si barfe dupa ceva ani raman ... ramane tacerea. i guess in the end friends are those people around whom silence is not a problem. linistea nu mai trebuie umpluta cu vorbe goale, nu se lasa momente de tacere stanjenitoare because you are among friends and they understand it all.

gata. nope - this is work in progress, doar ca azi nu am la mine cuvintele.

have't we seen this before?

Copy: Any old clothes will do

Agency: Lobedu Leo Burnett
Art Director: Yvonne Hall
Copywriter: Angela Collins

colacei de salvare - 2

Copy: Maybe it's time to swim without a life saver?

aceste vorbe ne doare.

prized

this is what happens when advertisers try (and succeed) to be funny.

there is a little killer on the loose

mergem in chocolat. iar.

chiar vrei un intestin mai rapid?

Copy: For a faster intestine.

Advertising Agency: JWT

Creative Director: Pietro Maestri, Paolo Cesano, Flavio Mainoli

Art Director: Flavio Mainoli

Copywriter: Paolo Cesano

cu acest copy eu chiar ma gandesc la un intestin mai rapid, adica unul care de deplaseaza mai repede nu la o mai buna functionare a tractului intestinal. ok, i need to go out more!

rude

Copy: Stops diarrhea.

Advertising Agency: Saatchi&Saatchi Bucharest
Creative Director: Nick Hine
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi

looking for young creative blood

Copy: Bates David Enterprise is looking for young blood.

alte povesti

Copy: It's another story.

Agency: Miami Ad School
Copywriter: Renato Maroni
Art Director: Rafael Voltolino

the energizer bunny on crack

Agency: Oglivy & Mather
Creative Director: Malcolm Poynton
Copywriter: Jon Morgan/ Mike Watson
Art Director: Mike Watson/ Jon Morgan

umilitor

Agency: Leo Burnett

painz II

Copy: Fast relief for headache.

Agency: Ogilvy & Mather Advertising

Creative Directors: Nils Andersson, Jacky Lung
Art Directors/Illustrators: Xingsheng Qi, Shengxiong Chen
Copywriter: Zhong Yuan

painz

Copy: Fast relief for muscle and joint pain.

Agency: Ogilvy & Mather Advertising

Creative Directors: Nils Andersson, Jacky Lung

Art Directors: Xingsheng Qi, Shengxiong Chen

Copywriter: Zhong Yuan

filme grele

Copy: Very heavy movies.

Agency: McCann Erickson, Bucharest
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Ionut Cojocaru
Copywriter: Petru Teodorescu

about to take one for the team

Copy: Learn what happens after you leave school

Agency: McCann Erickson

Creative Director: Vincent Pang

Art Directors: Afra Huang, Vincent Pang

Copywriters: Arslan Long, Vanessa Tse

life in plastic

pentru azi nu am decat un header de blog (eu din principiu nu renunt niciodata), miros de cozonaci proaspat copti, reciclare de electronice, cumparaturi, cadouri si pe barbie - bimbo girl:

si pana la urma, daca te vezi prins in propria ta piesa de teatru, unde te mai poti refugia? imagination - life is your creation. am obosit.

azi e ziua bunicii mele si ziua tatalui meu. m-am trezit cam trista de dimineata pentru ca mi-am adus aminte de bunica. dintre figurile copilariei bunica e singura prezenta constant. mi-o aduc aminte si o asociez cu toate evenimentele importante ale copilariei si adolescentei - era fie cu mine acolo fie avea o vorba de bine de spus. ea a fost cu mine in toate acele perioade cand zeul delegatie ii tinea departe de mine pe ai mei. cred ca semanam acum foarte mult si influenta ei e, unul din motivele pentru care acum ma comport ca un om batran. nu ma deranjeaza i feel older than i am anywayz.

inainte sa moara a fost foarte bolnava. stiu ca inainte sa moara vroia sa moara. banuiesc ca toti batranii sunt asa nu? cred ca e una dintre trairile cele mai pustiitoare sa te transformi dintr-un om activ, preocupat de soarta ta si a copillor intr-o fiinta inutila. sa iti dai seama ca esti inutil si ca nu poti sa mai faci nimic sa schimbi acesta cruda stare de fapt. mi-o aduc aminte si acum pe bunica de atunci - statea cu noi in sufragerie si se uita inciudata la televizor. noutate in casa noastra ne acapara atentia si serile - totul se petrecea in fata talevizorului intr-o completa ignorare a restului vietii. si ea nu intelegea de ce. v-am zis ca eu nu ma uit la televizor, nu?

la inmormantare mama mai mult m-a obligat sa ma uit in cosciug, sa o vad si sa o tin minte. n-am inteles atunci de ce si nici azi cand am mai multa minte nu inteleg de ce a trebuit sa ii vad acea fata inghetata. oricum o tin minte. dupa ce pierduse un copil si un sot era senina. vorbea cu ei si le promitea ca nu mai sta mult si vine si ea. asa ca a plecat.

gata cu vorbele triste azi cand e sarbatoare. ca doar toti avem bunici si parinti pe care ii iubim, nu? ma duc sa-l sun pe tata sa-i spun la multi ani si sa-mi ureze la multi ani. si pe mine ma cheama elena, ca pe bunica.

the umbilical reconnection system - the maternacord

satellite tv

Copy: Football explained to women.

Advertising Agency: 1861 United

Art Director: Peppe Cirillo

Copywriter: Vincenzo Celli

talk to the 5th guy

Remember:

Wash hands often

Cough into your arm

Keep sick at home

Agency: Marketing for Change
Creative Director: Peter Mitchell
Art Director: Joe Rupp

pets

Copy: Adopt a street animal.

Agency: DPZ

i like them. they seem pages broken from an adventure novel.

elvis shaking it

pins

Copy: Wherever you live there is innocence in danger.

somedays

Agency: Abbott Mead Vickers BBDO
Creative Director: Paul Brazier
Copywriter: Jack Stephens
Art Director: Rob Neilsen

this is how my job looks like

self renewal

wikipedia

scars

another type of admiration.

si-am incalecat pe-o sa

emotie, frate!

tasty

Agency: Leo Burnett

totul e perfect

despre vulpi se spune ca ucid din placere - in general, mai mult decat pot consuma. adevarul este ca nu se numesc vulpi degeaba. atunci cand nu sunt deranjate se ocupa de ascunderea si ingroparea strategica a cadavrelor pe teritoriul pe care il stapanesc. prin urmare, proasta lor reputatie e ... vina noastra? adica, cu ce drept le deranjam atunci cand se ocupa de viitorul lor? zic si eu ...

am stat in seara asta la o bere in fata la revenge - fix ca la tara cu samanta la o barfa. dupa caldura nebuna a zilei, racoarea unei discutii despre nic a fost reconfortanta. asa ca va zic, everyday good, please go die semewhere so i can live in peace.

every day is gonna be all right, every day is gonna be all right, every day is gonna be all right, every day is gonna be all right, every day is gonna be all right, every day is gonna be all right ...

encore

vreau sa incep prin a ii ura idioatei din lucky tour sa ia abacul spre bucuresti data viitoare. in plus, nu ma mai uit la seinfeld ca am inceput sa prind din nebunia lui george si am devenit un patratel nevrozat cu ticuri si obsesii.

vineri seara am avut ideea geniala de a merge la motoare - din ciclul shopping - drinking - give a fucking. evident ca am urcat pana acolo degeaba, ca era atat de plin de nu aveai unde sa arunci un ac. in the end it didn't come off that bad because we just stopped in front of the theatre place bought some mac food and admired all the hot trends of the day as they did not find a place to sit their ass at la motoare. dupa, am luat o cura de revenge si de buna dispozitie. am dansat si am dansat, am baut tequilla, am admirat un tricou made by us, d-astea marunte.

in revenge mi-a venit si geniala idee de a il invoca pe dumnezeul razbunarii. fuck karma, i want results! sweat and tears and maybe some blood. dau semnatura si spun bye-bye sufletel pentru a obtine rezultate (nu, nu ma intereseaza o cura de slabire rapida si fara efort). amatori? well, then i guess i'll have to do it myself.

extraordinary news. america, watch out they are coming!

adv. vs reality . crezi tot ce auzi si vezi si esti naiv. esti naiv daca vrei prea multe de la tine. esti naiv daca ai incredere. esti naiv daca speri. esti naiv cand iubesti. eu sunt doar egoista.

cardiogram

Copy: Is your style dying? Bring it to life at Nicolas.

Agency: DDB
Creative Director: Alexis Gerasis
Copywriter: Alexis Gerasis
Art Director: Aggeliki Skandaleli

take a bath

Copy: Be at one with your bath. Van Marcke heating appliances and bathroom fittings.

Agency: TBWA

Art Director: Ivan Moons

Copywriter: Frank Marinus

i don't think i have to mention how weird this makes me feel.

remake

Copy: It's not like we can make more.

Agency: Y&R
Creative Director: Dave Loew/ Jon Wyville
Art Director: Denison Kusano
Copywriter: Greg Christensen

sea of plates

Copy: One single drop for a sea of plates.

Agency: Grey Worldwide
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Arpad Fekete
Copywriter: Cristina Popescu

coke side of life

saucoked side of life?

smoking season

yes, it's summer! i can smell it in the air!

all we need is U

Copy: _SHAWe Need U. Send your resume at jobs@ushainternational.com

Agency: FCB Ulka

Account Executive: Akshat Singh
Art Director: S.V. Srinath
CreativeDirector: Praveen Saxen
Copywriter: Banira Khati

meet the world

Red - Working 14 year olds Yellow - Studying 14 year olds
Meet the world
Grande Reportagen

Green - Live with less than 10 dolars a monthYellow - Live with less than 100 dolars a month Blue - Live with less than 1000 dolars a monthWhite - Live with more than 100.000 dolars a month
Meet the world
Grande Reportagen

Red - People infected by HIVBlack - People infected by Malaria Yellow - People with access to medical care
Meet the world
Grande Reportagen

Red - In favor of the war in IraqWhite - Against the war in IraqBlue - Don't know where Iraq is

Meet the world

Grande Reportagen

Agency: FCB

Creative Director: Luis Silva Dias

Art Director: João Roque

Copywriter: Icaro Doria

hearsay

Copy: It's better if you listen to it.

acasica

ma intreb alternativu' asta mic ce zice cand se vede in videoclipurile de acum taspe ani - de pe vremea cand avea sobolani si ochi desenati pe cap. el ca el, da tipa cu chilotii lu' tanti floarea unde s-a ascuns. e prezentatoare la tv?



me silly and sad today. ma duc acasa poate imi trece.

9/11

Copy: www.buildthememorial.org

Agency: Saatchi & Saatchi

Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico

Art Director: Carmine Coppola

Copywriter: Chuck Pagano

dolphins

Copy: Every year thousands of dolphins are dying in drift nets. Stop the extermination. Whale and Dolphin Conservation Society.

Agency: Jung von Matt/Fleet

Executive Creative Directors: Arno Lindemann, Bernhard Lukas

Art Directors: Ole Kleinhans, Markus Kremer

respect

Copy: Arbor Day. Respect.

Agency: JWT

cireasa de pe tort e steagul braziliei.

trees

Copy: At least now, plant more trees.

Art Director: Kishor Gaikwad

Copywriter: Shardul Shaligram

faster

Copy: Faster than you think. The new SLK 55 AMG with 360 hp.

Advertising Agency: Bates Asia

Creative Directors: Hendra Lesmono, Jeffry Gouw

Art Director: Andruya Andrus

Copywriter: Yitno Sunarko

flower power

Copy: Fleurop. The power of flowers.

adc digital

Copy: Creative picture editing.

imagine me & you

a pretty little movie about love. not in the brokeback mountain way, but close. ma gandesc fara sa vreau la vase comunicante. probabil pentru ca mi-a placut coloana sonora. sunetul se poate reflecta? faultline and cris martin: your love means everything.

fara vene:



go see it. it won't leave you cold. sau acru.

declaratie

I'd rather fight with you than make love with someone else.
baby .

blue corner

Copy: Blue Corner. Nice and sweet clothes.

Agency: ACCESS

portes ouvertes

Copy: Open Weekend.

Agency: Euro RSCG

.... cu forta!

orange

Agency: Wieden + Kennedy

newborn

Copy: Sundek surfwear. You've never touched water before

Agency: CBGrey

Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo

Art Director: Giovanni Settesoldi

Copywriter: Luissandro Del Gobbo

ma auzi?

si atunci, fiindca nu stiam ce sa mai fac, m-am asezat in mijlocul strazii si am inceput sa tip. ma auzi?

indeed, dupa ce am cautat poze business cu orele, he rules .

Toyota 4Runner

Copy: Everything is adventure.

natural

Copy: Brig the beautiful, durable colors of nature home.

Agency: Euro RSCG
Creative Director/Art Director: Amanda Butts
Copywriter Elyse Maguire

starving albatross

Copy: How to starve to death on a full stomach. The 212 pieces of rubbish pictured above were fed to this fledgling albatross along with fish caught by its mother. The plastic accumulated in its stomach until it was literally too full to eat. Careless and unregulated dumping is just one of the ways we’re killing our oceans. Become an ocean defender at oceans.greenpeace.org”

o grenada

Copy: Peace is fragile

Agency: Saachi

something juicy

Agency: Leo Burnett

home delivery

Agency: Leo Burnett

Creative Director: K.V. Sridhar/ Santosh Padhi

Copywriter: Santosh Padhi

Art Director: Santosh Padhi

cops and doughnuts

Copy: Queen City Police Foundation Benefit Breakfast

Advertising Agency: Kelliher Samets Volk
Creative Director/Copywriter: Bill Drew
Art Director: Brad Harrison

brawn and brain

Copy: Brawn for your brain.

Advertising Agency: Kempertrautmann

Creative Directors: Jens Theil, Gerrit Zinke

Art Director: Tim Belser

Copywriter: Michael Götz

hear what you like

Copy: Hear what you like. MTV on demand powered by clicknet express.

Advertising Agency: Grey Worldwide

Creative Directors: Claudiu Dobrita, Stefan Vasilachi

Art Director: Stefan Vasilachi

Copywriter: Claudiu Dobrita

1986 mass deflowering of America

i fond these old, old prints here. i find them to be quite funny. things haven't changed that much since 86, have they?

isn't that sweet?

Contrary to popular belief, you are not what you drive.
You are not gold, silver, or platinum. You are you.
Penny candy is a nickel. Water costs a dollar. Laughter is still a bargain.

there is plenty more where that came from. asa ca, daca tot ai un ban gramada, vei folosi serviciile unei banci care iti spune ca banii nu sunt importanti sau serviciile unei banci care spune: let's get it done. sau mai bine, trantim o balerina intr-o banca si-am rezolvat-o!

still me

mi-a zis o colega un banc despre mama molie si copilul molie. acesta neascultator refuza sa pape tot. replica mamei: cine nu papa sosetica, nu pupa chilotel!!!

ne mutam cu arme si bagaje la unirii. am dat o tura prin arhiva agentiei, ca sa vedem ce luam cu noi si ce nu - i am impressed. s-au facut multe chestii de care agentia sa fie mandra - in trecut. who is to say that those times are not comming back?

hello plantut! elena vorbeste cu planta care moare de ceva vreme - moare ca in telenovele, in episoade. moare banuiesc din lipsa de dragoste si atentie, ca de udat o udam si de stat la soare sta la soare. si ce ar fi daca, fiindca are vedere la geam, planta se deprima? isi doreste sa creasca sanatoasa, afara si nu in birou la noi, intr-un ghiveci?

m-am mai gandit de aseara. i don't feel stupid. i am.

do you know you're beautiful?

hsbc

Copy: It was really hard to get what you have. Insure it.

carti din care sa raspunzi

trei intrebari: Mommy why don't i have a little brother?

Honey do i look fat?

So, are you in love?

white again

the ways to say white seem to be endless.

mi-au picat ochii

Agency: TBWA

blood drive

Copy: 14 th of June - the international day for blood donation.

Agency: Cream

Creative Director: Aris Mentzinis

Copywriter: Aris Mentzinis

Art Director: Fotis Georgiou

boots expert

Agency: Mother

the copy is so funny and real. haven't seen something similar in a while.

me

god i feel stupid today.

humpty dumpty

fara energie

Agency: IPC Bates

remove wrinkles

Copy: removes wrinkles

Agency: Saatchi & Saatchi

Creative Director: Steve Hough

Art Director: Linda Pham

Copywriter: Sumesh Peringeth

s-a pierdut o balerina

tomato

Copy: Since 1869 free from colourings and preservatives.

Advertising Agency: Serviceplan

Creative Director: Christoph Everke

Art Director: Alexander Nagel

Copywriter: Cosimo Möller

bricks and bones

Copy: Porotherm 78. Disarmingly impenetrable brick walls.

Advertising Agency: Publicis

Creative Director: Razvan Capanescu

Art Director: Bogdan Nestor

Copywriter: Mihai Ion

cu ochii in cur

Agency: EuroRSCG, Helsinki
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Juha Koivisto

now really

e soare afara si frumos. imi vine sa ma arunc cu monitor cu tot pe geam dar nu, am treaba la birou.
scrisoarea lunii de la un alt om care, munceste prea mult.

can you feel your ceafa?

and counting ...

"Traian Basescu poate pierde referendumul pentru ca pe buletinul de vot vor fi scrise cuvintele DA si NU. DA - pentru suspendare, NU - impotriva suspendarii. Populatia asociaza persoana Traian Basescu cu Alianta DA si daca este in favoarea lui Traian Basescu poate vota gresit DA pentru Basescu. Cine este pro Basescu TREBUIE sa voteze NU la referendum. Dati mai departe! Este foarte important ca cetãtenii sã stie cã trebuie sã aplice stampila de vot pe "NU", acest vot având semnificatia: "NU, nu sunt de acord cu demiterea Presedintelui". Cititi cu atentie inainte de vot!"

pentru ca oamenii au timp sa trimita asta pe mess si eu la fel de multa prostie incat sa copiez pe blog. dar mi se pare incredibil ca pana si in coltul meu politic proofed a ajuns un mass din asta. si cat mai e pana pe 19. apropo, va duceti la vot?

we are such things that dreams are made of. am vazut looking for richard and liked it. fraza asta s-a lipit de mine, probabil si datorita asemanarii cu what dreams may come. o constructie alambicata din care fiecare intelege ce vrea.

iubesc situatiile in care un prieten al unui prieten are un prieten care poate face rost de o invitatie undeva. chiar nu conteaza unde. important e ca atunci cand ti-e lumea mai goala, te trezesti invitat la o piesa/petrece - un quelque chose acolo. asa ca in seara asta am fost la teatrul metropolis la o mica isterie in doi - o piesa de teatru inspirata dintr-o scurta poezie a lui t. s. eliot. i did have fun - in mare parte datorita realismului situatiei prezentate in piesa - a bag going on worse first date. de la subiecte tembele (educatia in turcia sau cum ai vrea sa mori) si vorbit unul peste altul - just like any first date, la pareri formate in graba si lipsa dorintei de a acorda o sansa. been there. desi ideea de pierdere a sanatatii mintale datorita studiului sanatatii mintale a societatii e departe de a fi originala. oricum incepe sa se vada si la noi cu ochiul liber instrainarea oamenilor. devenim usurel un popor de oameni singuri.

again, it was fun though. mai facem si alta data.

genuine parts

Copy: Please try this stunt ONLY IF you've had your VW serviced at an authorized shop - where all parts and service are warrantied for 2 years. Good luck!

Agency: Ongoing

Creative Director: Pijarinee Kamolyabutr/ Theerapol Koomsorn

Copywriter: Theerapol Koomsorn/ Narongchai Prathumsuwan

Art Director: Pijarinee Kamolyabutr/ Wasin Pothikasem

underground theatre

Copy: Hertz Theatre. Decidedly underground.

Agency: BBDO

Creative Directors: Kyle Lewis, Marcus Kemp

Art Director: Phil Mimaki

Copywriter: Paul Janzen

without

Copy: Without Heinz Ketchup

Advertising Agency: Leo Burnett

Creative Director: Stephan Ferens

Copywriter/ Art Director: Eric Esculier

tu, de ce te-ai trezit dimineata?

e cinci si abia ma trezesc si eu. dupa cura de frig din vama de dimineata eram in continuare nauca. asa a continuat intreaga zi, pana cand m-a lovit geniala idee de a iesi pe terasa la soare. n-am mai plecat de acolo - si ca sa nu bata prea rau la ochi m-am apucat sa citesc din cartile cumparate aseara la kilipirim. my first pick - booooring. dar stateam la soare asa ca .... ce mai conteaza?

so, why did i wake up this morning? don't know but i'm happy i did. me sick now. going home to bed as soon as possible.

cred ca nu m-am trezit de ceva vreme. de 3 ani cred. dorm pe mine over and over. pot sa ma trezesc maine si sa fiu altceva? o pisica? un melc? un bujor? something, anything else, please!!

cum ma invat eu sa traiesc dincolo de un job mai bun, o casa in rate, o masina de oras, un partener, iesiri regulamentare de maxim 2 zile din rutina vietii mele? undeva printre toate astea sunt si eu, mai mult decat ele, mai mult decat indicele in crestere al calitatii vietii, nu? unique how?

100% black

Agency: Impact BBDO
Creative Director: Dani richa
Copywriter: Julia Aoun
Art Director: Fahed Abdallah

art museum

Agency: Publicis United

Creative Director: Eugene Radewych

Copywriter: Natalia Pokrovskaya

Art Director: Julia Braikovskaya

caricature museum

Copy: Remember your heroes, before it is too late.

Agency: Scholz & Friends

Copywriter: Axel Tischer/ Daniel Bodeker

Art Director: David Fischer

yale

Creative Director: Ema Prisca
Copywriter: Dan Stănescu
Art Director: Cosmin Simionescu

mai nou

nice family

firestrike

wonderbra

good things

sil chili sauce

Agency: Ambience Publicis

shoez

Agency: Devarrieux Villaret

seguros

Ignorance is not an expense. It is an investment.
Ignorance is not a right. It is an obligation.
Ignorance is not in case something happens, but to prevent something from happening.

we take it serious

Copy: Comedy. We take it serious.

The 24H comedy channel.

Comedy Central.

Agency: kempertrautmann

Creative Director/Copywriter/Illustrator: Mathias Lamken

Art Directors: Mathias Lamken, Tim Belser

fly girl

"asa cum a zis bunica mea atunci cand barbatul de la telefon intreba de lana turner: vai, ce numar gresit ai format!"

am fost in vama. evident ca sunt nauca dupa atata frig si vodka. imi e frig de mor si nu mai mananc gratar pana la anu' pe vremea asta. am avut cazare in acelasi loc ca anul trecut si am inghetat la fel de rau. ma repet, nu? dar a fost frig serios - nici bautura n-a reusit sa ma amageasca.

uitasem cat de lung e drumul si cat de frumos miroase marea in primele minute dupa ce ajungi pe plaja. uitasem cum arata plaja cu luminile ei.

au aparut autoserviri in vama - sa fie de bine - , cosuri multe de gunoi si mult mai putini oameni. corturi multe pe plaja - oameni nebuni dupa mine. trei zile n-am scos un cuvant despre munca si job. n-am mai avut asa trei zile de pe vremea cand nu munceam. parca locul ala nu te indeamna la vorbe serioase - cred ca nu te indeamna la vorbe punct.

am ascultat suie paparude si zob, am fumat cohiba, am baut si sangria, am stat in vant la soare si m-am intors in bucuresti ca sa descopar ca au decopertat drumul de langa casa cat am lipsit. cred. eu pana acum nu l-am vazut decopertat, de aceea banuiesc ca faptul s-a petrecut cat timp am lipsit. iar sambata recuperez. yeeepeeee!

incep sa apreciez din ce in ce mai mult calmul zilelor neutre. zile care trec fara nervi extremi, fara prea multa munca sau cafea. zile in care mi-e capul gol si ma tin cu pixul pe manuta sa cumpar detergent si o carte - invariabil uit sa iau detergentul si invariabil nu am ce sa port pentru ca toate hainele sunt murdare, pentru ca nu am cu ce sa le spal, pentru ca la ora la care imi aduc aminte ca trebuie sa le spal imi baga vecinii masina de spalat pe gat.

zile calme de uitare in care nu ma irita faptul ca zuze de 19 ani poarte aceleasi haine pe care eu le visam si acum le port cu o incapatanare demna de o varsta mai frageda. mai conteaza ca ma vad duplicata in combinatii incredibil de nepotrivite si ca nici una din hainele mele nu e one of a kind. pana la urma sa vrei sa fii unic e destul de extremist si eu, nu sunt extremista decat atunci cand e vorba de sentimente. hai sa mai trec o zi, sa mai uit un gand, sa mai fac un pas spre gol. sa am apoi tupeul sa ma plang: doamne, cat si unde a trecut tot timpul asta?

forbidden words

Agency: Åkestam Holst
Art Directors/Copywriters: Fredrik Josefsson, Lars Holthe, Johan Baettig

necessary evil

Copy: Adults, a necessary evil. Cartoon Network

Agency: El Cielo, Buenos Aires
Executive Creative Director: Ramiro Agulla, Carlos Baccetti
Creative Director: Walter Aregger
Copywriters: Juan Gariglio, Rafael Santamarina
Art Directors: Juan Manuel Montero, Rodrigo Siffredi

annual convention

Copy: Stihl annual convention.

Agency: Publicis Conseil

Creative Director: Hervé Plumet
Art Director: Yves Sarhadian
Copywriter: Jérémie Pouchin

si tu brutus?

Copy: Will work for food. (No insects left)

Agency: DM9 DDB

Creative Director: Manir Fadel

Art Director: Mariana Sa

brothers

Copy: Hey, we are brothers. Same assistance for people with different conditions. Help us take care of people who are just like you.

Advertising Agency: Publicis Brasil
Creative Directors: Guilherme Jahara, Rodolfo Sampaio
Art Director: Daniel Leitão
Copywriter: Antonio Nogueira

thumbs up for the all love message.

huge meals

Copy: Huge meals.

Advertising Agency: Leo Burnett & Target

Creative Director: Carmen Tiderle

Art Director: Alex Icodin

Copywriters: Carmen Tiderle, Irina Burlan

ads of the world meet leo burnett ro. leo burnett ro meet ads of the world.

music for the masses

Copy: Music for the masses. 96.3 red.

Agency: Karamella
Creative Director: Karvellas Constantinos
Copywriter: Papatsoni Sofia
Art Director: Hatzimihailidou Maria

kill them

Copy: The flight of the bumblebee.

Rimsky-Korsakov

Raid. Kill them dead.

Agency: Draft FCB

Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo

Art Director: José Carlos Silva

Copywriter: Vasco Condessa

sea power

Copy: Yamaha. Sea power.

Agency: 1861United

Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli